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# Digital Clarity - Trusted advisors to tech leaders.

We move fast, find what’s broken, and fix revenue problems others miss. AI-powered GTM strategies that drive real growth.

## Sitemaps

- [XML Sitemap](https://digital-clarity.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Insights](https://digital-clarity.com/insights/)
- [How construction tech companies can shorten sales cycles in a relationship-driven market](https://digital-clarity.com/blog/how-construction-tech-companies-can-shorten-sales-cycles-in-a-relationship-driven-market/) - Construction is one of the most relationship-dependent industries in the world. Deals are still done on the basis of who you know, who vouches for you, and whether the person sitting across the table believes you understand the reality of their business. A contractor who has worked with the same plant hire company for fifteen
- [Perplexity Computer: A GTM framework for tech leaders](https://digital-clarity.com/blog/perplexity-computer-a-gtm-framework-for-tech-leaders/) - When a platform like Perplexity AI introduces Perplexity Computer, it is not just shipping a feature. It is introducing a new operating layer. The shift is subtle but profound:From AI as an assistant → to AI as an execution engine. For CEOs, CROs, CMOs and CPOs, the opportunity is not “how do we use this tool?” The real
- [Why your fintech pitch sounds exactly like everyone else's (and why investors stop listening after slide 3)](https://digital-clarity.com/blog/why-your-fintech-pitch-sounds-exactly-like-everyone-elses-and-why-investors-stop-listening-after-slide-3/) - How the lack of a real go-to-market strategy is turning your revolutionary technology into forgettable noise VC analysts review around 3,000 pitch decks annually, yet they invest in only 9 of them. If you're a fintech founder, your revolutionary payments platform, your AI-powered lending algorithm, or your blockchain-based settlement system is competing for attention in
- [AI didn’t kill go-to-market discipline, it exposed the lack of it](https://digital-clarity.com/blog/ai-didnt-kill-go-to-market-discipline-it-exposed-the-lack-of-it/) - There is a growing narrative in technology leadership circles that AI has changed the rules of go-to-market. That speed now matters more than discipline.That automation beats judgement.That strategy can be inferred from data rather than deliberately set. This narrative is convenient. It suggests the old rules were inefficient and that success now belongs to those
- [Automation scales confusion: the hidden cost of skipping go-to-market (GTM) fundamentals](https://digital-clarity.com/blog/automation-scales-confusion-the-hidden-cost-of-skipping-go-to-market-gtm-fundamentals/) - Automation promises speed. Faster outreach.Shorter sales cycles.More efficiency with fewer people. For leadership teams under pressure to grow, that promise is hard to resist. Especially when AI tools make execution feel effortless. But there is a less discussed reality playing out inside many organisations:automation does not create clarity. It amplifies whatever already exists. When go-to-market
- [Your revenue isn’t broken, your go-to-market is (AI just made it more obvious)](https://digital-clarity.com/blog/your-revenue-isnt-broken-your-go-to-market-is-ai-just-made-it-more-obvious/) - If you are a CEO looking at flat or unpredictable revenue, it is tempting to believe something in the machine is broken. The sales team needs better tools.Marketing needs more leads.AI will finally fix efficiency. So you invest again. New platforms. New dashboards. New automation. More activity. Yet the numbers do not move in any
- [When growth lacks clarity, leaders carry the cost personally](https://digital-clarity.com/blog/when-growth-lacks-clarity-leaders-carry-the-cost-personally/) - Most conversations about growth focus on numbers. Revenue.Pipeline.Forecast accuracy. What gets talked about far less is how growth actually feels to lead when things start to drift. Not dramatic failure.Not visible collapse. Something quieter. A constant sense of effort.Persistent second-guessing.The feeling of carrying too much context in your head at all times. This is the real cost
- [The hardest part of growth isn’t execution, it’s deciding what to stop](https://digital-clarity.com/blog/the-hardest-part-of-growth-isnt-execution-its-deciding-what-to-stop/) - Most leadership teams do not suffer from a lack of ideas. They suffer from an excess of them. New segments look attractive.New channels show early promise.New use cases emerge through sales conversations. Each one feels like progress. Each one feels rational. None feels obviously wrong. And yet, growth slows. Execution becomes harder. Focus diffuses. Teams
- [When growth feels harder than it should, your GTM is probably working against you](https://digital-clarity.com/blog/when-growth-feels-harder-than-it-should-your-gtm-is-probably-working-against-you/) - There is a particular kind of fatigue that shows up in tech leadership. Not burnout. Not loss of ambition. A quieter frustration. The sense that growth now requires more effort than it used to. That progress feels heavy. That every gain seems to demand disproportionate energy. Targets haven’t changed. The team is capable. The market
- [Pipeline isn’t a forecast, it’s a lagging indicator of GTM health](https://digital-clarity.com/blog/pipeline-isnt-a-forecast-its-a-lagging-indicator-of-gtm-health/) - There is a moment most leadership teams recognise instinctively. When sales slow, it's time to re-examine your GTM
- [Why sales and marketing alignment fails even when everyone is doing the right things](https://digital-clarity.com/blog/why-sales-and-marketing-alignment-fails-even-when-everyone-is-doing-the-right-things/) - There is a particular kind of leadership meeting that should feel reassuring, but never does. Sales reports are up. Marketing activity looks strong. Product milestones are being hit. Everyone has data. Everyone has explanations. Everyone appears to be doing the right things. And yet growth feels stubbornly flat. No single function is obviously underperforming. No
- [Why modern B2B go-to-market strategy must prioritise brand reputation](https://digital-clarity.com/blog/why-modern-b2b-go-to-market-strategy-must-prioritise-brand-reputation/) - B2B technology leaders are facing a structural shift in how buyers discover, evaluate, and select vendors. Long-standing assumptions about search visibility, content performance, and funnel progression are no longer reliable. AI-driven search and synthesis tools are reshaping the earliest stages of the buying journey, often before a prospect ever engages directly with a brand. A
- [How to Turn Market Noise Into a Clear, Compelling Value Proposition](https://digital-clarity.com/blog/how-to-turn-market-noise-into-a-clear-compelling-value-proposition/) - In a crowded market, clarity isn’t a luxury it’s a competitive advantage. Buyers today are overwhelmed with options, bombarded with features, and fatigued by generic promises. If your value proposition isn’t sharp, specific, and instantly meaningful, it gets lost in the noise. The companies that win aren’t always the ones with the best product. They’re
- [The Hidden Cost of Misaligned Growth: Why Tech Leaders Must Act Now](https://digital-clarity.com/blog/the-hidden-cost-of-misaligned-growth-why-tech-leaders-must-act-now/) - Many tech companies think their biggest challenge is lead generation. In reality, the quiet killer is misalignment between leadership vision, product priorities, and frontline execution. Left unchecked, this invisible leakage erodes momentum, stalls innovation, and leaves even strong revenue businesses at a crossroads. The Quiet Growth Killer Tech CEO's say: “We need more leads.” But
- [Why Sales or Marketing Alone Won't Drive Growth: The Case for Unified GTM Strategy](https://digital-clarity.com/blog/why-sales-or-marketing-alone-wont-drive-growth-the-case-for-unified-gtm-strategy/) - B2B companies with misaligned sales and marketing teams lose an estimated $1 trillion annually in wasted efforts and decreased productivity. For a billion-dollar company, poor alignment costs an average of 10% of revenue per year, that's $100 million in lost opportunity walking out the door. Yet despite these staggering figures, most B2B technology companies continue
- [The AI Reckoning: Why 80% of Your AI Projects Are About to Fail (And How the 20% Will Win)](https://digital-clarity.com/blog/the-ai-reckoning-why-80-of-your-ai-projects-are-about-to-fail-and-how-the-20-will-win/) - 80% fail. 20% transform their business. The difference isn't technology—it's governance, strategy, and execution discipline. Which group are you in? Let me guess: You've spent the last 18 months in "AI exploration mode." You've run pilots. You've attended webinars. You've tasked someone to "look into AI agents." Your competitors are doing the same thing. And
- [Why Tech Leaders Must Embrace Answer Engine Optimization (AEO) Now](https://digital-clarity.com/blog/why-tech-leaders-must-embrace-answer-engine-optimization-aeo-now/) - How AI search is destroying traditional traffic sources and what tech leaders must do about it. The internet you built your business on is disappearing. Not slowly. Not gradually. Right now, at a pace that should terrify every tech leader still relying on traditional SEO to drive revenue. Nearly 90% of businesses are worried about
- [Product-Market Fit for B2B SaaS: A CEO's Guide to Measurement That Actually Works](https://digital-clarity.com/blog/product-market-fit-for-b2b-saas-a-ceos-guide-to-measurement-that-actually-works/) - Why Traditional PMF Metrics Fail Early-Stage Companies ALSO READ OUR Top 7 questions about product-market fit for B2B SaaS CEOs – with answers If you're a B2B SaaS CEO struggling to figure out whether you've actually achieved product-market fit, you're not alone. The honest truth is that traditional metrics don't help much in the early
- [Uncover your Organisations ‘Why’](https://digital-clarity.com/blog/uncover-your-organisations-why/) - Simon Sinek’s “Why” methodology suggests that businesses should focus on the “why” behind their ideas in order to create a powerful and appealing story that resonates with customers. By understanding why their business exists, entrepreneurs can better communicate their ideas to customers and stakeholders, which can ultimately lead to greater success. However, defining the “why”
- [Let me show you something no one is talking about…](https://digital-clarity.com/blog/let-me-show-you-something-no-one-is-talking-about/) - The quiet growth killer inside every tech company. Every tech CEO I meet tells me the same thing in different words: “We need more leads. More pipeline. More marketing momentum.” They’re wrong. The problem isn’t lack of leads — it’s invisible revenue leakage. It’s the quiet killer sitting between marketing, sales, and product — costing
- [Do you trust Google to write your budget strategy? ](https://digital-clarity.com/blog/do-you-trust-google-to-write-your-budget-strategy/) - In a Think with Google article posted last week Google says "fixed marketing budgets are holding you back." Let me translate: "Give us unlimited spend on Search ads." Their argument sounds compelling initially, 20% more conversions if you're “budget agile”. But here's what they conveniently leave out: The Circular Logic Problem: Google recommends Performance Max
- [REPORT](https://digital-clarity.com/blog/report/) - The AI Transformation of B2B Go-to-Market Strategy A 2025 Executive Report on the Fundamental Restructuring of Commercial Operations Report EditorReggie JamesLinkedIn Profile Publication DateOctober 2025 Report ClassificationStrategic Insights | Marketing & Sales Transformation DOWNLOAD THE REPORT - REPORT The AI Transformation of B2B Go-to-Market Strategy Table of Contents Executive Summary .................................................................................. 3 Key Findings at
- [Your best salespeople are why you're missing your numbers](https://digital-clarity.com/blog/your-best-salespeople-are-why-youre-missing-your-numbers/) - You're 23% behind on revenue. The board meeting is in two weeks. And here's what you're probably not understanding... Your top performers are the problem. Not because they're underperforming. Because you've built your entire growth strategy around replicating what they do naturally, and it doesn't scale. Let's look at the numbers Your best rep closes
- [We built it, nobody bought it: The brutal cost of building in isolation](https://digital-clarity.com/blog/we-built-it-nobody-bought-it-the-brutal-cost-of-building-in-isolation/) - The story goes like this: A team of smart people lock themselves in a room. They grind for months, sometimes years. They launch a product. And nothing happens. No customers. No revenue. No traction. Everyone in tech has seen it. Some have lived it. The pain cuts deep because the team worked hard. But they
- [The AI-First GTM Strategy: How C-Suite Leaders Must Reimagine Search for 2025](https://digital-clarity.com/blog/the-ai-first-gtm-strategy-how-c-suite-leaders-must-reimagine-search-for-2025/) - How CEOs, CROs, and CMOs can build algorithmic trust and capture revenue in the age of AI-powered search The search landscape has fundamentally shifted, and traditional go-to-market strategies are becoming obsolete. While your sales teams focus on pipeline metrics and marketing teams optimize for conversion rates, a silent revolution is reshaping how prospects discover and
- [Is Google Analytics still worth it?](https://digital-clarity.com/blog/is-google-analytics-still-worth-it/) - Why GA4 alone won’t give you the full picture For years, Google Analytics was the go-to platform for tracking website performance. It was free, straightforward, and offered endless dashboards and reports that even non-techy marketers could use. But with the shift to Google Analytics 4 (GA4) years ago now, many businesses are still left scratching
- [The AI-powered GTM revolution: how AI is reshaping revenue generation](https://digital-clarity.com/blog/the-ai-powered-gtm-revolution-how-ai-is-reshaping-revenue-generation/) - The trillion-dollar question isn't whether AI will transform go-to-market systems—it's whether your organization will lead or follow this fundamental shift. The modern go-to-market landscape resembles a sprawling metropolis of disconnected systems. Sales teams navigate between Salesforce and Gong, marketers juggle HubSpot and Marketo Exchange from Adobe , while operations teams wrestle with a patchwork of
- [The Power of 1%: How a Small Conversion Lift Can Drive Millions in Revenue](https://digital-clarity.com/blog/the-power-of-1-how-a-small-conversion-lift-can-drive-millions-in-revenue/) - The challenge of finding revenue gaps in an up and running B2B tech business can be a challenge. However sometimes it's the smallest improvements deliver the biggest impact. What if you increased your conversion rate by just 1%? Let’s take a common scenario. Leads per month: 1,000 Conversion to sale: 10% Average deal size: £20k
- [The GTM Strategy VCs Can't Ignore: A Founder's Playbook](https://digital-clarity.com/blog/the-gtm-strategy-vcs-cant-ignore-a-founders-playbook/) - The Go-to-Market Blueprint: Foundational Questions for Founders For founders seeking venture capital, an innovative product is merely the cost of entry. The true challenge lies in proving that the product can achieve repeatable, scalable growth. This is the central purpose of a go-to-market (GTM) strategy, a comprehensive blueprint that demonstrates a company’s ability to move
- [A Complete Guide to Google AI Mode](https://digital-clarity.com/blog/a-complete-guide-to-google-ai-mode/) - A Complete Guide to Google AI Mode: What It Is, How It Works, and Why It Matters This post is to educate users and digital marketers on what Google AI Mode is, how it works, and its impact on information discovery and content creation. The goal is to provide a clear, helpful guide that demystifies What is Google AI Mode and how does it change search? Learn how to use this new conversational tool and find out what it means for the future of content, SEO, and finding information online.
- [Stop just writing plans and start building your own GTM engine](https://digital-clarity.com/blog/stop-just-writing-plans-and-start-building-your-own-gtm-engine/) - Most “GTM strategies” gather dust because they never become an operating system. With AI everywhere, it got me thinking, what is a GTM Engine…? So let’s dig in. What is a GTM Engine? A GTM engine is the end‑to‑end operating system that takes your positioning and market choices and converts them into predictable, scalable revenue.
- [Digital Clarity Launches Pilot Programme to Help Agencies Reduce Client Churn and Strengthen Growth](https://digital-clarity.com/blog/digital-clarity-launches-pilot-programme-to-help-agencies-reduce-client-churn-and-strengthen-growth/) - In response to rising client churn and shifting agency dynamics, Digital Clarity has unveiled a new Agency Pilot Programme designed to help digital and performance agencies tackle the root causes of retention challenges, and earn from strategic referrals. The programme comes at a time when 78% of marketers are planning agency reviews in the next
- [The AI SEO Guide: How to Get Your Content Cited in Perplexity, Gemini, and ChatGPT](https://digital-clarity.com/blog/the-ai-seo-guide-how-to-get-your-content-cited-in-perplexity-gemini-and-chatgpt/) - As the internet shifts toward AI-powered answers, being cited as a source is the new SEO gold. Perplexity, Gemini, and other generative AI tools are designed to provide concise, factual answers by synthesizing information from trusted web pages. To succeed, your content must be structured for machine readability while remaining valuable for human readers. What
- [How to Build Agentic AI Agents: A Complete Guide for Business Leaders (2025)](https://digital-clarity.com/blog/how-to-build-agentic-ai-agents-a-complete-guide-for-business-leaders-2025/) - Learn to build autonomous AI agents that think and act independently. Step-by-step guide covering strategy, development, deployment, and ROI for business success in 2025. The business world is witnessing a fundamental shift in how artificial intelligence operates within organizations. While traditional AI tools require constant human input and oversight, agentic AI represents a new paradigm,
- [How do I optimise my website to show in AI results?](https://digital-clarity.com/blog/how-do-i-optimise-my-website-to-show-in-ai-results/) - Once upon a time, there was just Google... For years, ranking on Google was the dream. Keywords here, backlinks there, a sprinkle of alt text, and boom, page one. But 2025 has entered the field, and suddenly your best-performing blog post from 2019 is buried behind an AI summary that doesn’t even link to you.
- [GTM Engineering: the new operating model for B2B growth ](https://digital-clarity.com/blog/gtm-engineering-the-new-operating-model-for-b2b-growth/) - I recently wrote about Clay securing a $100m investment in its business and how this phenomenal new business was changing the sales landscape. When once marketing and sales drives growth, GTM Engineering now leads. Its explosive rise isn’t a trend, it’s a shift in mindset, structure, and results. Why traditional GTM is losing momentum •
- [How to dominate AI-Powered Search in 2025](https://digital-clarity.com/blog/how-to-dominate-ai-powered-search-in-2025/) - The new rules of digital discovery are now in effect. How do you start? What do you do? Let's dive in. Picture this: A potential customer types a question into ChatGPT, and instead of your competitor's brand being cited as the authoritative answer, it's yours. They don't even visit your website, but they've already formed The new rules of digital discovery are now in effect. How do you start? What do you do? Let's dive in.
- [Closing B2B tech deals in 2025 - It’s not broken, it’s evolving](https://digital-clarity.com/blog/closing-b2b-tech-deals-in-2025-its-not-broken-its-evolving/) - The modern B2B buyer isn’t necessarily harder to reach, they’re just harder to fool. B2B tech sales used to be a dance. Marketing warmed the lead, sales swooped in, demoed the product, sent a proposal, and boom - deal signed. Today, you might not even speak to a human until they’ve already Googled your competitors,
- [Model Context Protocols (MCPs) - the new operating layer for AI](https://digital-clarity.com/blog/model-context-protocols-mcps-the-new-operating-layer-for-ai/) - It's no longer enough for large language models (LLMs) like ChatGPT or Claude to simply generate well-written email responses and create content. The future of enterprise AI is about context, execution, and action. That’s where Model Context Protocols (MCPs) come in: an open, elegant solution that turns AI models into connected, context-aware systems capable of
- [What is an MCP and how it can grow your business](https://digital-clarity.com/blog/what-is-an-mcp-and-how-it-can-grow-your-business/) - One of the most significant developments in the evolution of AI systems, particularly large language models (LLMs), is the introduction of the Model Context Protocol (MCP). Designed as an open standard and supported by an open-source framework, MCP streamlines the way AI models interface with external tools, systems, and data sources. Rather than treating these One of the most significant developments in the evolution of AI systems, particularly large language models (LLMs), is the introduction of the Model Context Protocol (MCP). Designed as an open standard and supported by an open-source framework, MCP streamlines the way AI models interface with external tools, systems, and data sources. Rather than treating these The Model Context Protocol (MCP) is an open-source framework between AI models and external systems and data sources.
- [The game has changed – and not in your favour](https://digital-clarity.com/blog/the-game-has-changed-and-not-in-your-favour/) - Two years ago, your Google and LinkedIn ads were printing leads. Now? You're shoveling budget into the void, praying something converts. You’re posting, podcasting, publishing, and still, your pipeline’s barely trickling. So what happened? The Brutal Truth: 5 reasons your marketing ROI has collapsed 1. Everyone sounds the same – Including you The market is
- [How to Double Your Revenue Without Spending More on Marketing](https://digital-clarity.com/blog/how-to-double-your-revenue-without-spending-more-on-marketing/) - I’m not sure I should be sharing this with everyone but… I’ve finally cracked something that’s been holding B2B tech businesses back for years. A formula that, when applied properly, can double your revenue, without increasing your marketing budget by a single cent. But (and its a big but), it only works if you fix
- [The changing face of search: how AI is rewriting the rules](https://digital-clarity.com/blog/the-changing-face-of-search-how-ai-is-rewriting-the-rules/) - Once upon a time, being “findable” online meant owning a good chunk of Google’s real estate. You optimized for keywords, earned backlinks, and hoped your carefully crafted meta descriptions would win the click. But as we step deeper into an AI-driven world, where zero-click results, generative AI answers, and conversational interfaces are reshaping the search funnel, that
- [How do I calculate ROI on my GTM strategy?](https://digital-clarity.com/blog/how-do-i-calculate-roi-on-my-gtm-strategy/) - As a growth-focused B2B tech leader, you’ve probably asked yourself: “Is all this GTM planning actually worth it?” You’re not alone, and it’s a fair question. In the early stages, momentum often comes from the hustle and who you know. But to scale efficiently, you need to take it further than that. By getting your
- [Win customers, secure funding and scale with confidence](https://digital-clarity.com/blog/win-customers-secure-funding-and-scale-with-confidence/) - People often ask how we work with clients. It can seem like a loaded question but like most successful principles in business as in life, it’s normally simple. The art and science is applying our experience to cut through the noise, clarify that which feels complex, then create a clear plan of how to get Have a clear understanding of your current state and the opportunities for improvement.
- [If you’re not on “AI Search” you’re nowhere](https://digital-clarity.com/blog/if-youre-not-on-ai-search-youre-nowhere/) - The importance of Generative Engine Optimization or GEO and Answer Engine Optimization as part of your GTM motion. The latest report from Bain* makes sober reading for companies who are still reliant of traditional marketing techniques. Especially if they are doing it in isolation and hoping for the best. I wrote about how to appear
- [The Importance of B2B CEOs being Key Persons of Influence](https://digital-clarity.com/blog/the-importance-of-b2b-ceos-being-a-key-person-of-influence/) - “your most valuable asset ― your attention” Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. Or to give it\'s full title, “Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your
- [The Must-Have B2B Guide To Calculating a Realistic Cost Per Qualified (CPQ) Lead](https://digital-clarity.com/blog/the-must-have-b2b-guide-to-calculating-a-realistic-cost-per-qualified-lead/) - An easy to follow guide on calculating a realistic Cost Per Qualified (CPQ) lead.
- [Rachel's Hierarchy of Needs](https://digital-clarity.com/blog/rachels-hierarchy-of-needs/) - Can we really expect ourselves to excel when we are not looking after our basic needs?
- [On-site vs Off-site SEO - Why You Need To Be Optimising Both [With Examples And Tools]](https://digital-clarity.com/blog/onsite-vs-offsite-seo/) - What is the difference between on-site and off-site SEO? This article breaks them down and gives tips on what you can optimise to boost your SEO.
- [Special guest Hannah Brandt - Founder of HBL Lifestyle](https://digital-clarity.com/blog/special-guest-hannah-brandt-founder-of-hbl-lifestyle/) - Today’s special guest is an energetic, motivated, fitness guru, proving to women that you can have your cake and eat it. Based in Nashville Tennessee in the US, she has a doctorate in physical therapy, and certifications in personal training and nutrition. She helps people achieve a healthy balance of life, fitness, eating and enjoyment.
- [Value Proposition v Mission Statement v Company Strapline](https://digital-clarity.com/blog/value-proposition-v-mission-statement-v-company-strapline/) - What's the most important - where do you start? I often get asked, what's more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business's branding and messaging. They help customers understand or build a picture of the company they may be looking
- [Why your business strategy needs an AI reboot now](https://digital-clarity.com/blog/why-your-business-strategy-needs-an-ai-reboot-now/) - The quiet collapse: why most businesses won’t survive the AI shift
- [The 5 Whys: A Simple Yet Powerful Problem-Solving Tool](https://digital-clarity.com/blog/the-5-whys-a-simple-yet-powerful-problem-solving-tool/) - In any business, problems are inevitable. But solving them effectively and preventing them from recurring requires a process. It demands a methodical approach to get to the root cause. One of the simplest and most effective tools for doing this is the 5 Whys technique. What Is the 5 Whys Technique? The 5 Whys is
- [Why software buyers click, then vanish](https://digital-clarity.com/blog/why-software-buyers-click-then-vanish/) - Last week, I met with the CEO and CMO of a promising building asset management software company. Their core product creates digital twins of commercial buildings, enabling smoother handovers from construction teams to facilities management teams, and streamlining long-term maintenance. When building owners or operators inherit a new facility, the handover is messy. Critical system
- [Why you should double down on content in 2022](https://digital-clarity.com/blog/why-you-should-double-down-on-content-in-2022/) - We've passed the halfway point of 2022.The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..." This number is up on the previous year and is more than likely to grow.These are 'closed' deals.
- [What if you kept every customer you ever had?](https://digital-clarity.com/blog/what-if-you-kept-every-customer-you-ever-had/) - Close your eyes for a moment and think back to your very first customer. That first handshake. The nervous excitement. The leap of faith they took on your unproven business. Now picture every customer you've ever had since then. The small startups that believed in you early. The enterprise accounts that validated your offering. The
- [The ICP problem and why your customer acquisition strategy is failing](https://digital-clarity.com/blog/the-icp-problem-and-why-your-customer-acquisition-strategy-is-failing/) - And how to fix it without breaking what already works Let me paint a picture you'll recognize. You're six months into your go-to-market strategy, burning through marketing budget like kindling, and your sales team is having "difficult conversations" about lead quality. Your CAC is climbing, conversion rates are anemic, and despite all the activity, growth
- [Measurable Results for Your B2B SaaS and Tech Company](https://digital-clarity.com/blog/measurable-results-for-your-b2b-saas-and-tech-company/) - Are you a CEO or CMO looking to take your B2B company in the SaaS and tech industry to new heights? With over 20 years experience Digital Clarity, understand the challenges you face in a rapidly evolving market. That\'s why we\'re here to help you leverage our experience and expertise, providing you with a clear
- [Reggie James featured on The Stock Day Podcast - 29th August 2023](https://digital-clarity.com/blog/reggie-james-featured-on-the-stock-day-podcast-29th-august-2023/) - The Stock Day Podcast welcomed Digital Brand Media & Marketing Group, Inc.(DBMM)(“the Company”), the parent company of Digital Clarity, a 100% owned operating subsidiary. Director, COO and Senior Vice President of Marketing, Reggie James, joined Stock Day host Everett Jolly. https://open.spotify.com/embed/episode/3WYk3FTyN4ksSBMW840Ks7?utm_source=generator
- [Transforming your digital marketing experience](https://digital-clarity.com/blog/reggie-james-featured-on-the-market-impact-insights-podcast-transforming-your-digital-marketing-experience-19th-december-2023/) - Reggie James featured on The Market Impact Insights Podcast - 19th December 2023 Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact
- [Demystifying B2B tech marketing](https://digital-clarity.com/blog/reggie-james-featured-on-the-market-technology-podcast-demystifying-b2b-tech-marketing-10th-january-2024/) - Reggie James featured on the Market Technology Podcast - 10th January 2024 In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. -------------Marketing Technology Podcast
- [The Importance of Investing in Brand Marketing for B2B Tech Companies](https://digital-clarity.com/blog/the-importance-of-investing-in-brand-marketing-for-b2b-tech-companies/) - In his great book The First Dancer: How to be the first among equals and attract unlimited opportunities. Majid Kazmi said, "You have to ask the question to get the answer, even though asking the question means you didn't know.” It may sound paradoxical, but strength comes from vulnerability. Talking to tech CEOs of tech
- [How AI is Revolutionizing B2B Marketing](https://digital-clarity.com/blog/how-ai-is-revolutionizing-b2b-marketing/) - A practical guide for senior marketing specialists, CMOs, and the C-suite, on the benefits of using AI for B2B organizations. What are the big challenges of Ai for organizations The rise of artificial intelligence is transforming business. For B2B chief marketing officers and senior marketing specialists, AI presents game-changing opportunities to increase efficiency, insights, and
- [Why another marketing agency isn't right for you?](https://digital-clarity.com/blog/why-another-marketing-agency-isnt-right-for-you/) - You need to increase sales. You compile a brief You go to 3 to 5 agencies to request a proposal or quote You receive 3 to 5 proposals You call in 2 or 3 you like for a face to face presentation of ideas and how they will meet your goals You decide on the
- [The most effective strategies for digital marketing and branding success](https://digital-clarity.com/blog/reggie-james-with-john-golden-podcast-the-most-effective-strategies-for-digital-marketing-and-branding-success-20th-january-2024/) - Reggie James with John Golden Podcast - 20th January 2024 The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of
- [Hiring a new agency? Ask yourself these 3 questions first](https://digital-clarity.com/blog/hiring-a-new-agency-ask-yourself-these-3-questions-first/) - As a B2B tech leader, you're facing relentless pressure to drive revenue growth while navigating an increasingly complex landscape of digital channels, buyer behaviors, and competitive dynamics. When internal resources are stretched thin or expertise gaps become apparent, bringing on an external agency can seem like the perfect solution. However, not all agencies are created
- [Blockchain & Crypto Terms: Why It Matters](https://digital-clarity.com/blog/why-understanding-blockchain-crypto-terminology-is-crucial-today/) - Demystifying digital finance through context and application As blockchain technology and cryptocurrencies move from niche to mainstream, they bring with them an entire ecosystem of terms, acronyms, and concepts that can feel overwhelming, even for seasoned finance professionals. From “DeFi” to “DLT,” “CBDC” to “stablecoins,” this rapidly evolving lexicon has created both excitement and confusion in equal
- [Glossary for Digital Finance, Blockchain, and Cryptocurrency](https://digital-clarity.com/blog/glossary-for-digital-finance-blockchain-and-cryptocurrency/) - In the financial world, terms like Bitcoin, blockchain, stablecoins, and DeFi are everywhere—from news headlines and investor briefings to social media and boardroom meetings. Yet, for many, these buzzwords are still confusing, misunderstood, or even used out of context. As digital finance becomes mainstream and blockchain-based technologies reshape how we invest, trade, and store value, A Glossary and real-world applications for Digital Finance, Blockchain, and Cryptocurrency....
- [Construction Software Industry: Competitive Landscape and Strategic Growth Opportunities](https://digital-clarity.com/blog/construction-software-industry-competitive-landscape-and-strategic-growth-opportunities/) - Industry Overview: A Market in Rapid Transformation The construction software industry stands at a pivotal inflection point. With the global construction software market anticipated to reach $4.1 billion by 2032 from $2.0 billion in 2023, registering a CAGR of 8.3%, and construction management software specifically valued at $9.73 billion in 2024 and expected to reach
- [The Silent Barriers Preventing Sales - How To Spot What’s Broken](https://digital-clarity.com/blog/the-silent-barriers-preventing-sales-how-to-spot-whats-broken/) - You’ve invested in marketing. You’ve hired a sales team. You’ve built a product you believe in. So why aren’t more customers buying? It’s a frustrating reality for many B2B tech companies. Growth stalls, pipelines dry up, and fingers start pointing, usually at sales or marketing. But more often than not, those functions are symptoms, not
- [Why standing still is not an option](https://digital-clarity.com/blog/why-standing-still-is-not-an-option/) - All companies go through it, but when you hit a wall, you have some choices - the worst, is inaction, or to do nothing. This post looks at inaction in business and why is it a problem. Business inaction is when one element of a business comes to a stop, preventing business growth. Depending on
- [Winning more qualified leads: A framework for CMOs](https://digital-clarity.com/blog/winning-more-qualified-leads-a-framework-for-cmos/) - Video Transcript: CMOs I’m not here to sell you anything I’m simply here to share our process to help you address the key challenges that you’re facing today. The number one challenge that CMOS are telling us is that they are not getting enough sales qualified leads. You might be driving more traffic via LinkedIn,
- [What’s more important – lead quantity or lead quality?](https://digital-clarity.com/blog/whats-more-important-lead-quantity-or-lead-quality/) - Every business wants more leads. We all know that more leads mean more business – this is why it’s easy to become focused on the numbers. However, the quality of those leads is also important. On their own, leads are not business. It is only when the lead becomes a buyer that your business grows.
- [What is consistent branding and why does it matter?](https://digital-clarity.com/blog/what-is-consistent-branding-and-why-does-it-matter/) - Branding is a complicated business. Brand managers have the awesome task of creating a brand that makes an impact, that buyers can relate to and that ultimately drives conversions. Not only that, but this brand has to be consistent across every touch point, from the tone of your website to your email signature. Let’s take
- [Philosophy in B2B Tech? Not just another blog about your ICP!](https://digital-clarity.com/blog/philosophy-in-b2b-tech-not-just-another-blog-about-your-icp/) - Some of you may not enjoy this blog, as I'm going to suggest something that sounds completely ridiculous in our metrics-obsessed world. If you're here looking for another framework to optimize your sales funnel, compare the latest AI tools, or decode the perfect ICP template, this probably isn't for you. LinkedIn is full of that
- [I analysed 10 Rory Sutherland podcasts and YouTube videos. Here are 5 things I found. No. 4 will blow you away.](https://digital-clarity.com/blog/i-analysed-10-rory-sutherland-podcasts-and-youtube-videos-here-are-5-things-i-found-no-4-will-blow-you-away/) - The Behavioural Science Secrets Every Tech CEO Must Know (Based on 10 Hours of Rory Sutherland After diving deep into Rory Sutherland's recent podcast appearances and content, I've uncovered five game-changing insights that could transform how tech leaders approach their go-to-market strategies. As Vice Chairman of Ogilvy and the founder of their behavioural science practice,
- [The Cost of Acquiring Customers for B2B Tech Companies](https://digital-clarity.com/blog/the-cost-of-acquiring-customers-for-b2b-tech-companies/) - The Dynamics of Customer Acquisition Costs B2B software is a unique marketplace. It’s also a competitive and fierce marketplace where innovation and competition collide. Understanding the metrics behind customer acquisition is paramount. One key metric that defines success or failure is the Cost of Acquiring a Customer (CAC). In this blog, we’ll delve into the
- [The #1 Challenge facing tech CEOs today](https://digital-clarity.com/blog/the-1-challenge-facing-tech-ceos-today/) - More importantly, how to address it in a professional, practical and sustainable way. Overview This is not a sale, or for you to use my services, so why should you listen to me? Well, I have been engaging with tech CEOs of varying size organizations for the last two decades. This post will look at
- [Strategies for Tech Companies to Navigate & Thrive in 2025](https://digital-clarity.com/blog/strategies-for-tech-companies-to-navigate-thrive-in-2025/) - As we progress through 2025, the software industry is undergoing unprecedented transformations driven by technological advancements, evolving customer expectations, and emerging security threats. Tech companies across various sectors must confront these challenges head-on to remain competitive and deliver value. This article examines the unique challenges faced by various software sectors. It emphasizes the necessity for adopting
- [The Crucial Role of SEO in Tech Companies' Marketing Strategy](https://digital-clarity.com/blog/seo-in-tech-companies-marketing-strategy/) - Establishing a robust online presence is paramount for success. Search Engine Optimization (SEO) has emerged as a linchpin in the marketing success of tech companies, transcending its role as a mere tool for website visibility. According to Rand Fishkin, CEO of SparkToro, “SEO is no longer just a marketing strategy. It’s a crucial investment for any
- [Reggie James Joins Steve Preda on the Management Blueprint Podcast](https://digital-clarity.com/blog/reggie-james-joins-steve-preda-on-the-management-blueprint-podcast-insights-for-b2b-tech-leaders/) - Insights for B2B Tech Leaders B2B tech leaders, if you aim to scale your business, sharpen your strategy, or prepare for an eventual exit, you won’t want to miss the latest episode of the Management Blueprint Podcast Hosted by Steve Preda, a seasoned business growth strategist, and best-selling author, brings on Reggie James as a
- [What is demand generation? and how can it boost your long term success](https://digital-clarity.com/blog/reggie-james-jim-demicco-what-is-demand-generation-and-how-can-it-boost-your-long-term-success/) - Reggie James & Jim DeMicco In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic ‘What is demand generation marketing?’ and how itcan boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of DigitalClarity. Jim and Reggie chat
- [Navigating the complexities of AI & digital marketing - 5th Feb 2024](https://digital-clarity.com/blog/reggie-james-featured-on-market-impact-insights-podcast-navigating-the-complexities-of-ai-digital-marketing-5th-feb-2024/) - Reggie James featured on Market Impact Insights Podcast Reggie talks to Connie Whitman of the Sales Game. Connie's motivational quote for the day was by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to...[so we can] create a great value exchange between
- [Marketing and Selling CCaaS Software for Growth](https://digital-clarity.com/blog/marketing-and-selling-ccaas-software-for-growth/) - Providing superior customer service is not only a competitive advantage but also a necessity. Companies are increasingly turning to Contact Center as a Service (CCaaS) solutions to manage customer interactions in a flexible, scalable, and cost-effective way. As a cloud-based technology that handles all aspects of customer communication—whether voice, email, chat, or social media—CCaaS is
- [AWS Summit London 2025 - Innovation, Infrastructure, and the Strategic Gap Most Tech Companies Still Miss](https://digital-clarity.com/blog/aws-summit-london-2025-innovation-infrastructure-and-the-strategic-gap-most-tech-companies-still-miss/) - “What does it take to build anything you imagine?”This was the opening question posed at AWS Summit London 2025 and it echoed throughout the day in more ways than one. Held at ExCeL London, the AWS Summit London 2025 was less of a product showcase and more of a vision statement. AWS made its stance
- [The pains and gains of a new B2B software website](https://digital-clarity.com/blog/the-pains-and-gains-of-a-new-b2b-software-website/) - Some of you might not enjoy this blog, as I'm going to be brutally honest about the challenges involved in creating a B2B tech website. When we meet new customers, we conduct a thorough analysis and diagnosis of their current situation. Unlike many others, we don't do this to sell a service. We take all
- [Reggie James appears on David Meltzer’s Office Hours](https://digital-clarity.com/blog/reggie-james-appears-on-david-meltzers-office-hours/) - Reggie James, Founder of digital marketing management consultancy, Digital Clarity, was invited to participate in “Office Hours“ this morning, a successful online podcast by David Meltzer and now in its 610th episode.
- [Devising a Marketing Strategy for Project Management Software in Construction](https://digital-clarity.com/blog/marketing-strategy-for-project-management-software-in-construction/) - Construction project management software companies face a unique set of challenges. From ensuring seamless coordination across multiple disciplines to maintaining visibility and accountability among all stakeholders, the demands on these software solutions are immense. In this post, we explore these challenges and highlight the transformative potential of a strong marketing strategy for winning new customers.
- [LinkedIn - Your Strategic Edge in 2025](https://digital-clarity.com/blog/linkedin-your-strategic-edge-in-2025/) - Harness Video, AI, and Thought Leadership to Win the Attention of C-Suite Decision Makers. 2025 - The Year to Break Through on LinkedIn The stakes have never been higher for tech leaders. With decision-makers spending more time on LinkedIn, now is the time to leverage its advanced tools and emerging trends. LinkedIn’s focus on video,
- [How to Write a Digital Marketing Brief](https://digital-clarity.com/blog/how-to-write-a-digital-marketing-brief/) - This framework is key in helping shape a B2B strategy to reaching your objectives.
- [How misalignment is damaging your business growth](https://digital-clarity.com/blog/how-misalignment-is-damaging-your-business-growth/) - Business misalignment can limit your organisation’s ability to grow. It can lead to stagnation for your finances and dissatisfaction among your stakeholders. Fortunately, it is completely possible to realign your business and put the problem right. In this blog, we look at what business misalignment is, how to recognise it and what you can do
- [How do I set achievable goals to drive business growth?](https://digital-clarity.com/blog/how-do-i-set-achievable-goals-to-drive-business-growth/) - Business goals are an essential part of business success. Without goals, we cannot measure the effectiveness of our businesses. But it’s also important that the goals we set are realistic. Our teams need achievable goals to motivate them and maintain good levels of productivity. In this blog, we take a closer look at the importance
- [Driving Sales for CX Software and CCaaS](https://digital-clarity.com/blog/driving-sales-for-cx-software-and-ccaas/) - Challenges and strategies driven by technological advancements and shifting customer expectations. The Customer Experience (CX) Software and Contact Center as a Service (CCaaS) sectors are experiencing rapid evolution, driven by technological advancements and shifting customer expectations. While these changes present opportunities, they also introduce significant challenges for sales professionals aiming to drive growth in this competitive
- [Do you really need a PPC Agency?](https://digital-clarity.com/blog/do-you-really-need-a-ppc-agency/) - Businesses often employ PPC (pay per click) agencies when they’re looking to substantially increase online sales. But before you start contacting PPC agencies in the hope of finding the right fit for your business, we’d urge you to pause and consider whether PPC is the right solution for your business. To help you, we’ve pulled
- [Content Saturation: Standing Out in an Overcrowded Digital Landscape](https://digital-clarity.com/blog/content-saturation-standing-out-in-an-overcrowded-digital-landscape/) - The digital age has made content creation accessible to anyone with an internet connection. The simplicity of both accessing and producing content has led to an immense volume of material being produced daily. While this provides a wealth of information, it also creates a significant challenge for marketers: how to make their content stand out
- [Bridging the Gap Between Strategy and Operations](https://digital-clarity.com/blog/bridging-the-gap-between-strategy-and-operations/) - In the first quarter of 2025, Gartner's Chief Marketing Officer (CMO) Journal presents a comprehensive analysis of the evolving landscape that CMOs must navigate. Amid economic and political uncertainties and rapid technological advancements. CMOs are under increasing pressure to drive growth and support cross-functional initiatives. This article looks at the key insights from the Gartner CMO Journal,
- [Beyond Marketing: Building the Future of B2B Growth with GTM Engineering](https://digital-clarity.com/blog/beyond-marketing-building-the-future-of-b2b-growth-with-gtm-engineering/) - For over two decades, Digital Clarity has been a trusted partner in driving digital performance through search, social, and analytics. Our legacy is rooted in results-driven digital marketing, honed through years of navigating search engine evolutions, the rise of social platforms, and the growing importance of data. Our legacy is rooted in results-driven digital marketing,
- [B2B Software Marketers  - put yourself in your customer's shoes](https://digital-clarity.com/blog/b2b-software-marketers-put-yourself-in-your-customers-shoes/) - There are 1,000,000+ software options to help any business streamline processes, become more efficient, or increase security. How can they find the best solution for their business? The main options: RFP They likely get the same respondents - often companies stick to RFP quotes and know how to do them well - this means anyone
- [AI & Humans: Teaming Up to Breakthrough Stale B2B Marketing](https://digital-clarity.com/blog/ai-humans-teaming-up-to-breakthrough-stale-b2b-marketing/) - Are your marketing team working hard, investing time, brain power and budget but not seeing the results you want? If so, you're not alone. Many B2B companies find themselves stuck in a cycle of uncertainty, struggling with strategies that underperform and marketing content that fails to engage. It can be incredibly frustrating. The good news
- [3 'Smart' Strategies That Are Secretly Destroying B2B Tech Companies](https://digital-clarity.com/blog/3-smart-strategies-that-are-secretly-destroying-b2b-tech-companies-2/) - 1. Over-optimization of the Wrong Metrics Most B2B tech companies are failing because they're obsessively measuring and optimizing metrics that don't actually drive sustainable growth. The Common Traps: Companies celebrate high website traffic, social media engagement, and email open rates Teams spend hours optimizing landing pages for conversion rates which lead to no sales Marketing
- [Why Value Propositions Are So Hard to Create](https://digital-clarity.com/blog/why-value-propositions-are-so-hard-to-create/) - Most companies give up and find they struggle. Here are some tips that might help you. By doing so, you will break the cycle of poor performing marketing and low quality leads. Creating a compelling value proposition feels like trying to build a sandcastle during a hurricane. Every startup, mid-sized company, and tech giant is
- [The Challenge of ICP’s and Complex B2B buying Committees](https://digital-clarity.com/blog/the-challenge-of-icps-and-complex-b2b-buying-committees/) - In 2025, B2B tech companies are facing a paradox: more leads, yet fewer that convert into real revenue. The common diagnosis we are seeing: A poor Ideal Customer Profile (ICP). Many are talking about needing an ICP, and many businesses we speak to have some level of ICP. But is a poor ICP really the
- [The Evolution & Future of Go-To-Market Strategies (GTM) in the Age of AI](https://digital-clarity.com/blog/the-evolution-future-of-go-to-market-strategies-gtm-in-the-age-of-ai/) - A Go-To-Market (GTM) strategy is paramount to introduce products or services effectively. This comprehensive plan delineates how a company delivers its value proposition to customers and seeks to achieve a competitive edge in the market. As artificial intelligence (AI) continues to permeate various business functions, its integration into GTM strategies transforms traditional approaches, offering unprecedented
- [A Go-to-Market (GTM) Strategy for Tech Leaders](https://digital-clarity.com/blog/a-go-to-market-gtm-strategy-for-tech-leaders/) - A Go-to-Market Strategy for Tech Leaders Without a proper GTM strategy, even the most innovative products can fail to make an impact. The Digital Clarity Difference Reggie James, founder of Digital Clarity, puts it succinctly in his Medium Article - “Go-to-Market (GTM) strategy remains rooted in methodologies that were designed for a vastly different era.
- [Why a Strong ICP Is Useless Without a Smart GTM Strategy - How to Get Both Right](https://digital-clarity.com/blog/why-a-strong-icp-is-useless-without-a-smart-gtm-strategy-how-to-get-both-right/) - Companies love to talk about their Ideal Customer Profile (ICP), but most stop short of leveraging it meaningfully. Without embedding the ICP into a holistic go-to-market (GTM) strategy, it’s just a fancy persona collecting digital dust. The truth is, a strong ICP only drives revenue when it's wired into sales motions, marketing campaigns, product development,
- [GTM Strategy Isn’t a Launch Plan - It’s Your Growth Engine](https://digital-clarity.com/blog/gtm-strategy-isnt-a-launch-plan-its-your-growth-engine/) - Too many B2B tech leaders still think of Go-to-Market (GTM) strategy as a checklist: a positioning statement, some personas, and a press release to mark the launch. But GTM is not a milestone. It’s the foundation of how you move from where you are now, to where you want to be in the future. In
- [Thought to Action: How AI Agents Are Reshaping Enterprise Productivity](https://digital-clarity.com/blog/thought-to-action-how-ai-agents-are-reshaping-enterprise-productivity/) - Insights from McKinsey on the Strategic Role of AI Agents in Driving Business Transformation Based on McKinsey's article: What is an AI agent?​ Introduction In their recent publication, McKinsey & Company delves into the evolving landscape of artificial intelligence, spotlighting the emergence of AI agents as pivotal tools in enterprise transformation. These agents, powered by
- [Hiring an AI-Driven CMO? The 10 Questions to Ask Marketing Leaders ](https://digital-clarity.com/blog/hiring-an-ai-driven-cmo-the-10-questions-to-ask-marketing-leaders/) - Hiring the right Chief Marketing Officer (CMO) is more crucial and more complex than ever. The challenge lies in filtering those who not only use AI but master it to drive growth, efficiency, and creativity. This article was inspired by a post on LinkedIn by the CMO Alliance that defences Maryanne Martire, a seasoned expert who has
- [Go-to-Market (GTM) for Tech Companies](https://digital-clarity.com/blog/go-to-market-gtm-for-tech-companies/) - How to Drive Sustainable Growth in SaaS, Fintech, and Beyond The concept of Go-to-Market (GTM) strategy has evolved dramatically over the past decade. Today, especially for SaaS, fintech, and tech companies, GTM is not just about launching a product, it’s about building a repeatable, scalable growth engine that aligns perfectly with customer needs, market dynamics, and revenue
- [Winning the Construction Software Buyer](https://digital-clarity.com/blog/winning-the-construction-software-buyer/) - Why Early Engagement and Stakeholder Mapping Are Your Competitive Edge In the world of large-scale construction, project success increasingly depends on software, whether it's managing designs, costs, safety, or facilities. But winning a buyer’s trust isn’t just about having the best tool. It’s about meeting buyers where they are in their journey long before procurement
- [Why Your Sales Are Struggling & What High-Performers Know That You Don’t](https://digital-clarity.com/blog/why-your-sales-are-struggling-what-high-performers-know-that-you-dont/) - The unseen forces killing your pipeline (and how to fix them). I was sitting across from a CEO, let’s call her Sarah, who was visibly frustrated.​ “We’ve got a great product, a capable sales team, and a solid pipeline,” she said. “But deals keep stalling. Prospects go dark. It’s like we’re stuck in molasses.” Sarah’s
- [Stop Chasing Leads. Start Mapping Stakeholders.](https://digital-clarity.com/blog/stop-chasing-leads-start-mapping-stakeholders/) - In today’s B2B sales environment, the pressure to fill pipelines often leads teams to chase “leads” rather than develop buying intelligence. Ready for some harsh realities? Not all leads matter, and most don’t make decisions. What separates those organizations who are currently winning sales from the rest isn't the volume of outreach, it’s their ability
- [Why Your Digital Agency May Be Losing You Money](https://digital-clarity.com/blog/why-your-digital-agency-may-be-losing-you-money/) - What You Can Do About It Before you through your toys out of the pram, I have run and continue to work with some great digital marketing agencies. Digital Clarity started life as a digital agency over 2 decades ago before pivoting to the advisory and consulting business that we are today. All are very
- [Revenue Acceleration: 4 Strategic Moves for Tech Leadership in 2025](https://digital-clarity.com/blog/revenue-acceleration-4-strategic-moves-for-tech-leadership-in-2025/) - The B2B technology landscape demands bold, strategic action. Success in 2025 and beyond requires transforming critical challenges into competitive advantages. A number of recent gartner reports highlight the following: 1. Weaponize Customer Insights Through Strategic Reviews Key Statistics: - 98% of buyers read reviews before purchasing - 92% trust feedback from the past year -
- [How to track B2B marketing success when privacy policies are stricter than ever.](https://digital-clarity.com/blog/how-to-track-b2b-marketing-success-when-privacy-policies-are-stricter-than-ever/) - With third-party cookies and evolving privacy policies restricting traditional tracking methods, B2B SaaS, tech, and software marketers need to adopt alternative strategies for measuring marketing performance and attribution. Here’s how you can effectively track performance and attribution in a privacy-first world: 1. First-Party Data Collection What it is: First-party data is collected directly from your
- [Understanding Go-To-Market (GTM) Strategy - A Guide for Tech Leaders](https://digital-clarity.com/blog/understanding-go-to-market-gtm-strategy-a-guide-for-tech-leaders/) - What is it, why is it important and how can you benefit? Scaling a business requires more than just innovative products and services. It demands a strategic approach to market entry and expansion, known as the Go-To-Market (GTM) strategy. For CEOs, CMOs, and CROs, understanding the nuances of GTM is not just a tactical necessity
- [Establishing and Growing U.S. Tech and Software Companies in Europe](https://digital-clarity.com/blog/establishing-and-growing-u-s-tech-and-software-companies-in-europe/) - Expanding into European markets is an enticing opportunity for U.S. tech and software companies seeking growth. With a population of over 740 million and a combined GDP surpassing $15 trillion, Europe offers significant potential. However, this potential comes with a complex landscape of diverse languages, cultures, regulatory frameworks, and market conditions. To succeed, U.S. companies
- [How CMOs Can Build a High-Performance Marketing Team in 2024](https://digital-clarity.com/blog/how-cmos-can-build-a-high-performance-marketing-team-in-2024/) - Essential Skills and Tools for Today\'s B2B Tech Marketers The B2B tech landscape never stands still., CMOs are central to the growth of their business, however today, CMOs are under constant pressure to deliver measurable results and drive growth. Building a high-performance marketing team is critical to achieving these goals. As we look towards the
- [Differentiating Your Brand in a Competitive B2B Environment](https://digital-clarity.com/blog/differentiating-your-brand-in-a-competitive-b2b-environment/) - The B2B Tech landscape is competitive and complex, so standing out is more than a necessity—it\'s a survival strategy. As B2B tech leaders, differentiating your brand can be the key to long-term success. But what exactly is a brand, and how can you effectively set yours apart in a crowded market? This article dives into
- [Crafting Your Ideal Customer Profile (ICP) for CMOs & CROs](https://digital-clarity.com/blog/crafting-your-ideal-customer-profile-icp-for-cmos-cros/) - A 5-step framework to help build your Ideal Customer Profile (ICP) Many people talk about Ideal Customer Profile (ICPs) ICPs and though like many 3-letter acronyms in the B2B space, it is bandied about, but never really discussed. This post is not about trying to give you the golden ticket on exactly how to, but
- [The True Path to Sustainable B2B Tech Growth: Patience, Investment, and Skill](https://digital-clarity.com/blog/the-true-path-to-sustainable-b2b-tech-growth-patience-investment-and-skill/) - Dispelling the Myth of Overnight Success: Why Rushing Growth Can Harm Your Business Remember your first attempt at surfing? Did you ride the perfect wave immediately, or did you end up with a mouthful of seawater? Even after your tenth try, it was still tough, and you likely considered giving up. But you persevered, driven
- [Leveraging ChatGPT for Effective B2B Marketing on Social Media](https://digital-clarity.com/blog/leveraging-chatgpt-for-effective-b2b-marketing-on-social-media/) - As B2B marketers, it\'s crucial to stay ahead of the curve and leverage emerging technologies to connect with your target audience effectively. Unless you\'ve been sleeping under a rock, one such tool that has gained significant popularity is ChatGPT, a powerful language model that can assist you in engaging with potential customers. In this article,
- [Google Analytics 4: Everything You Need to Know](https://digital-clarity.com/blog/google-analytics-4-everything-you-need-to-know/) - How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google\'s popular analytics platform. It offers a number of advantages over the previous version, Universal Analytics (UA), including: Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour.
- [From Good to Great - The Flywheel Methodology](https://digital-clarity.com/blog/from-good-to-great-the-flywheel-methodology/) - This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap...and Others Don\'t] Collins researched 1,435 good companies and looked at their performance over 40 years. Of those companies, he
- [What Nike, Apple, & BMW Can Teach B2B Content Marketers](https://digital-clarity.com/blog/what-nike-apple-bmw-can-teach-b2b-content-marketers/) - B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as to how B2B buyers research
- [Aligning Marketing & Digital Transformation](https://digital-clarity.com/blog/aligning-marketing-digital-transformation/) - Digital transformation is essential for companies because it enables them to stay competitive in today\'s rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs, and gain valuable insights into customer behaviour, enabling them to deliver better products and services. What is Digital Transformation Digital transformation refers to the integration
- [Building a strong brand in a competitive B2B market](https://digital-clarity.com/blog/building-a-strong-brand-in-a-competitive-b2b-market/) - This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business solves? Who do you solve
- [The importance of experienced marketing strategy consultants](https://digital-clarity.com/blog/the-importance-of-experienced-marketing-strategy-consultants/) - Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping for a different result. While there may be some interesting parallels between certain science disciplines and marketing strategy, it is important to note that they
- [How to build a strong relationship between sales and marketing](https://digital-clarity.com/blog/how-to-build-a-strong-relationship-between-sales-and-marketing/) - Rudyard Kipling said in his Barrack-Room Ballads in 1892: \'Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the meaning, it is best summed up by the Cambridge Dictionary which describes the idiom as, \"said when two things or people are completely different, unsuitable
- [7 Tips to Lead Score Marketing Leads in Your CRM](https://digital-clarity.com/blog/7-tips-to-lead-score-marketing-leads-in-your-crm/) - Thomas John Watson Snr. - the American businessman and former Chairman and CEO of IBM (1914–1956) said, \"Nothing happens until a sale is made\". As a strategic B2B marketing consultancy business, we are often asked about the relationship between marketing and sales. It’s one of the most important areas of work we do. Evaluating leads
- [Developing a Brand Roadmap to Business Resilience: Strategies for CEO and C-Suite Leaders](https://digital-clarity.com/blog/developing-a-brand-roadmap-to-business-resilience-strategies-for-ceo-and-c-suite-leaders/) - Your brand is important. In an always-on, digital world, it is most likely the first thing your customers, investors, and colleagues will interact with. Many businesses look at brand in isolation but rarely tie it into resilience and forward planning. In today\'s rapidly changing digital world, business resilience is essential for C-suite leaders. Companies that
- [More leads? Or better quality?](https://digital-clarity.com/blog/more-leads-or-better-quality/) - How many times has this conversation been had? A - \'We want more leads\' B - \'Do you want more leads or just better quality leads?\' A - \'Mmm?...Both\' B - \'What\'s more important if you can chose one\' A - \'Better quality leads, then more of those\' The very first step is to understand
- [Business Inconsistency](https://digital-clarity.com/blog/business-inconsistency/) - It can be difficult for businesses to remain consistent online. Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3 reasons businesses are so inconsistent online Lack of consistent branding: Without a unified brand image across all platforms, businesses can appear disjointed online Inadequate management:
- [Inaction in business](https://digital-clarity.com/blog/inaction-in-business/) - When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks. Or completely missed activities due to no clear allocation of responsibilities. Inaction can occur for a variety of reasons. It could be due to a
- [Misaligned Direction](https://digital-clarity.com/blog/misaligned-business-direction/) - Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the top of an organisation can cause complete disaster and confusion. If not addressed this can create unclear goals and targets, as well as lead to a lack of motivation within teams as it filters down through the organisational hierarchy. Why
- [Does your organisation have a clear \'Why\'?](https://digital-clarity.com/blog/does-your-organisation-have-a-clear-why/) - Do you have a \'why\' or is the definition of your organisation simply woolly? Establishing the why behind your business idea is important because it helps to define the purpose of the business and its mission. This purpose and mission serve as a roadmap for decision making, as well as a source of motivation for
- [Have you truly defined your goals?](https://digital-clarity.com/blog/have-you-truly-defined-your-goals/) - Unfortunately, many companies set unclear, unrealistic, and unattainable goals. Maybe because their expectations are too high, or they are unaware of the resources they have to invest in order to achieve such goals. This always comes back to some basic questions: How have you arrived at these goals? What data has been used to plan
- [How to create a great converting landing page](https://digital-clarity.com/blog/how-to-create-a-great-converting-landing-page/) - So, you\'re spending money on marketing, advertising, and creating well-received content. You may be doing other outreach that is beginning to resonate with your audience. Great news, you\'re getting traffic to your website - still the number 1 due diligence tool for many B2B brands passively looking at your business and deciding if you are
- [How B2B brands can win customers online](https://digital-clarity.com/blog/why-b2b-brands-are-struggling-to-win-customers-online-and-how-to-fix-it/) - If you\'re reading this blog post, then you\'re almost certainly struggling to get a steady supply of qualified new business opportunities - even though you may be marketing and have been selling online for a number of years. It\'s not your fault. For years, marketers were told that all they needed to do to get
- [How to write a blog – that converts](https://digital-clarity.com/blog/how-to-write-a-blog-that-converts/) - This is a guide to help you write a successful blog. This guide will give you a framework to write successful blogs and achieve your desired results. Blogs are great, though blogs that educate, inform and entertain are even better. So, let’s start at the beginning. Who am I and why should you listen to
- [B2B marketing V2 | Part 3.1 - Predictions for 2023](https://digital-clarity.com/blog/b2b-marketing-v2-part-3-1-predictions-for-2023/) - Predictions for 2023.
- [B2B marketing | Part 3 - Predictions for 2023](https://digital-clarity.com/blog/b2b-marketing-part-3-predictions-for-2023/) - As we head into the festive part of December 2022, in this final 3 part series of B2B Marketing, it is a good time to look at some predictions for 2023.
- [Why? - The Value of Questioning](https://digital-clarity.com/blog/why-the-value-of-questioning/) - The value of asking why and how we can delve deeper into problems
- [The Meta what! Get your ducks in line first!](https://digital-clarity.com/blog/the-meta-what-get-your-ducks-in-line-first/) - Hands up who really knows what the Metaverse is and more importantly what it means for your organisation.
- [How Marketing Can Add Value to Customer Experience (CX)](https://digital-clarity.com/blog/can-marketing-fix-the-challenges-facing-customer-experience-cx/) - CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There
- [B2B Marketing Part 2 - Demand Generation](https://digital-clarity.com/blog/b2b-marketing-part-2-demand-generation/) - Demand Generation (or DemandGen), seems to be gathering a lot of momentum at the moment. Its big brother, Lead Generation (LeadGen) is sulking in the corner as this sibling rivalry continues to gathers pace. So what is it and why has it gathered such momentum? Before we do, let\'s briefly look at Lead generation. What
- [B2B marketing | Part 2 - Demand generation](https://digital-clarity.com/blog/b2b-marketing-part-2-demand-generation-2/) - Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.
- [B2B Marketing Part 1 – The Changing Landscape](https://digital-clarity.com/blog/b2b-marketing-part-1-the-changing-landscape/) - How to do B2B marketing better There has never been a better time for B2B companies right now - across the board. The traditional routes to market for companies have become more streamlined and buying intent is more accessible. The challenge however is to understand the shift in mindset as to how B2B buyers move
- [How to get past Google\'s stupid trademark policies](https://digital-clarity.com/blog/how-to-get-past-googles-stupid-trademark-policies/) - Any of you working with Google Ads and constantly finding ads limited due to trademark policies? Then this post is for you. Back in the early days when I was working on a “Google AdWords” account for an insurance company, I had the opposite problem to today\'s frustration. The company was Budget Insurance and all
- [How to tell a Story: The Rule of Three](https://digital-clarity.com/blog/how-to-tell-a-story-the-rule-of-three/) - How to tell a Story: The Rule of Three — — — — — — — — — — — — — — Act I: Get Your Character up a Tree Act II: Throw Rocks at Him Act III: Get Him Down — — — — — — — — — — — — —
- [B2B marketing | Part 1 - The changing landscape](https://digital-clarity.com/blog/b2b-marketing-part-1-the-changing-landscape-2/) - B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all. Will it blend services together to take on Salesforce? B2B is a big market –
- [What I Learned at DTX and UCX 2022](https://digital-clarity.com/blog/what-i-learned-at-dtx-and-ucx-2022/) - So the big Digital Transformation (DTX) and Unified Communications Expo (UXC) 2022 closed their doors last week at the ExCel in London’s Docklands. There are quite a few findings from this event and I think this year more than other years was quite significant. The Event Firstly, it seems that the big trade shows are
- [An Introduction to a new series of B2B marketing strategies](https://digital-clarity.com/blog/an-introduction-to-a-new-series-of-b2b-marketing-strategies/) - An overview of what’s to come.
- [Queen Elizabeth 2nd](https://digital-clarity.com/blog/queen-elizabeth-2nd/) - A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip
- [Charise Garcia of Health Coach Kitchen](https://digital-clarity.com/blog/charise-garcia-of-health-coach-kitchen/) - Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Charise\'s own words,
- [Why your marketing is still struggling](https://digital-clarity.com/blog/why-your-marketing-is-struggling-in-2022/) - After a short and grateful break in the Ionian, I had a meeting with a very talented and ambitious CEO who runs a blockchain business. 4 years old and with a team of about 50, mainly developers and system architects, they are well-funded and gaining traction with all the noise created by the metaverse and
- [Doubling Down on Content in 2022](https://digital-clarity.com/blog/doubling-down-on-content-in-2022/) - Here is a typical scenario that is still happening today. Scenario A software buyer sees a piece of gated content about a topic she is interested in on LinkedIn. She adds her details to receive the content (a book, video, white paper etc.) She receives this and reads with interest. Sales count this as a
- [Black swan moments and marketing](https://digital-clarity.com/blog/black-swan-moments-and-marketing/) - It’s August 2022. A month of huge change - locally and around the world.Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already.With all this going on, how do company directors, CEOs and
- [It\'s about the experience baby! Learn how the market is shifting in B2B.](https://digital-clarity.com/blog/its-about-the-experience-baby-learn-how-the-market-is-shifting-in-b2b/) - Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need.
- [Jim Stengel and Gary Vaynerchuk on The CMO Podcast](https://digital-clarity.com/blog/jim-stengel-and-gary-vaynerchuk-on-the-cmo-podcast/) - Just thought I\'d share this post having recently listened to Jim Stengel’s excellent CMO Podcast which featured Gary Vaynerchuk. It may help refocus your thought process when planning an approach to your marketing strategy, a pitch or content. The struggle for many companies is real as they try to cut through the noise, especially in
- [Unpacking the recent LinkedIn changes](https://digital-clarity.com/blog/unpacking-the-recent-linkedin-changes/) - LinkedIn made some big updates to its platform and services over the last few days. On June 8th, Jim Habig who is Vice President of Marketing at LinkedIn Marketing Solutions published a post where he highlighted that: \"81% of senior B2B marketers globally believe B2B brands are increasingly producing creative campaigns that rival
- [Marketing Strategy Guide](https://digital-clarity.com/blog/marketing-strategy-guide/) - Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. It is almost impossible to grow your business without any form
- [An update of what\'s to come](https://digital-clarity.com/blog/an-update-of-whats-to-come/) - Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.
- [Helen James](https://digital-clarity.com/blog/helen-james/) - A story about the passing of my mother Helen James.
- [Digital Construction Week 2022 at London\'s Excel Docklands](https://digital-clarity.com/blog/digital-construction-week-2022-at-londons-excel-docklands/) - A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.
- [Social media trends 2022 and beyond](https://digital-clarity.com/blog/social-media-trends-2022-and-beyond/) - Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.
- [Forget B2B or B2C, it’s Human to Human](https://digital-clarity.com/blog/forget-b2b-or-b2c-its-human-to-human/) - I recently read a great post by Marcus Sheridan on LinkedIn. It was a topic that I’ve been bleating about for a number of years and one that we discuss with our clients here at Digital Clarity. The topic is about the blurring of lines between Business-to-Business marketing (B2B) and Business-to-Consumer (B2C) marketing. LinkedIn as
- [Facebook (Meta) looks to leave the podcast world](https://digital-clarity.com/blog/facebook-meta-looks-to-leave-the-podcast-world/) - After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.
- [The Importance of Strategy Planning](https://digital-clarity.com/blog/the-importance-of-strategy-planning/) - Albert Einstein said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” I was approached by a prospective client last week who was keen to use our firms services to help drive new sales - leads. They were referred to us
- [Understanding the B2B omnichannel courtesy of McKinsey](https://digital-clarity.com/blog/understanding-the-b2b-omnichannel-courtesy-of-mckinsey/) - Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
- [Forget B2B / B2C it\'s about human to human.](https://digital-clarity.com/blog/forget-b2b-b2c-its-about-human-to-human/) - A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.
- [Reflections on self obsession](https://digital-clarity.com/blog/reflections-on-self-obsession/) - After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to - It can really help people when they need a friendly ear or hear a voice.
- [Digital Strategy & CX](https://digital-clarity.com/blog/digital-marketing-strategy-and-customer-experience-cx/) - Why integration of the right digital marketing strategy can deliver a seamless customer experience for your brand. After an absence of almost 2 years, I was delighted to attend DISRUPT 2022. Set firmly in the contact centre space, the event is part of what companies are looking to embrace and a key component of Digital
- [TikTok for Business](https://digital-clarity.com/blog/tiktok-for-business/) - As a business brand, if you cannot get attention, you\'re going to struggle to get business. If like me, you\'re a fan of Gary Vaynerchuk, you\'ll be aware of one of the phrases he uses when talking about how he built his first business. That phrase is frictionless. In Gary’s world, it means having the
- [The Digital Markets Act](https://digital-clarity.com/blog/the-digital-markets-act/) - What is it and what does it mean for the likes of Google, Amazon and Facebook? Background Following a major shake-up back in 2018 and the introduction of the General Data Protection Regulation (GDPR) that forced all companies to look at how they collect and managed data, the EU are flexing their mighty muscle again
- [A Guide to the Metaverse](https://digital-clarity.com/blog/a-guide-to-the-metaverse/) - A guide to the Metaverse, what it does and why it will be important both in business and our personal lives. Last year, I wrote a small piece on Medium talking about Digital Marketing for Blockchain & Cryptocurrency Companies. This was driven by some confusion by a few DeFi start-ups on Reddit trying to understand
- [Sharing some inspirational thoughts on Steven Bartlett of Social Chain](https://digital-clarity.com/blog/sharing-some-inspirational-thoughts-on-steven-bartlett-of-social-chain/) - I met Steven Bartlett in Guildford 5 years ago when he was giving a talk at an event hosted by the excellent development agency Kyan. From a student drop out to speaking at the United Nations - Steven celebrated his 100th episode of his podcast ‘Diary of a CEO’.
- [Introduction To Reflections Podcast](https://digital-clarity.com/blog/introduction-to-reflections-podcast/) - An introduction to Digital Clarity, Reggie James and Mel Hosegood on the Reflections Podcast.
- [Digital Clarity Ranked As Top B2B Digital Marketing Agency](https://digital-clarity.com/blog/digital-clarity-ranked-as-top-b2b-digital-marketing-agency/) - London, United Kingdom — September 28, 2021 — Digital Clarity Recognised as Top 10 B2B Digital Marketing Agency 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different countries and
- [Thinking too much - is exhausting](https://digital-clarity.com/blog/thinking-too-much-is-exhausting/) - It has been a long day and my brain is frazzled because I have so much I am thinking about. Why is it people don\'t talk about how thinking is so tiring? Especially MD\'s, C-suite, directors, heads of departments, they never talk about brain exhaustion. They never talk about how they feel drained from thinking
- [How to fix your SEO](https://digital-clarity.com/blog/how-to-fix-your-seo/) - People often think it is an easy task to fix the SEO of a website. However there are so many complexities from such a simple question. So here are some tips if you are asked the question \"How to fix your SEO\"! Firstly - make sure you know what data you are working with. When
- [Three Benefits of Microsoft Advertising (aka Bing)](https://digital-clarity.com/blog/three-benefits-of-microsoft-advertising/) - Have you considered running paid search on Microsoft? Here\'s three reasons why you should.
- [Agency Proposals Are Not Worth The Paper They Are Printed On](https://digital-clarity.com/blog/agency-proposals-are-not-worth-the-paper-they-are-printed-on/) - How can an external agency possibly provide a relevant, realistic and useful proposal without fully understanding your business? They can’t!
- [How to make your brain more productive](https://digital-clarity.com/blog/how-to-make-your-brain-more-productive-2/) - I have taken some interesting top brain facts from an article on the dentinstitute.com website. I love interesting information about the brain, how it works, how we can improve it\'s functionality and productivity, how we store information etc.. I found an interesting article from the Dent Institute posted in 2019 - 22 facts about the
- [Think Out Loud Podcast - Special Guest Sara Giddens - Ep 14](https://digital-clarity.com/blog/podcast-think-out-loud-ep14/) - Explore episode 14 of Think Out Loud Podcast. Rachel Mepham interviews Special Guest - Sara Giddens of Kahua.com
- [The Best SEO Tools For Every Stage of Your SEO Plan](https://digital-clarity.com/blog/best-seo-tools/) - Discover the best SEO tools for every stage of your SEO plan and strategy.
- [Putting off tasks](https://digital-clarity.com/blog/putting-off-tasks/) - How many times have you said…\'I\'ll do it tomorrow\'? I certainly have. But why? Whether that be going to the gym, making a call, arranging a meeting, even doing the housework! In our busy lives there are a number of reasons we might put things off till another day. Let\'s explore some of the top
- [Special guest Sophie Burrows - Senior strategist at Digital Clarity](https://digital-clarity.com/blog/special-guest-sophie-burrows-senior-strategist-at-digital-clarity/) - Today we have another special guest. She is a grafter, a hard worker, one of the most organised people I have ever met - Senior Strategist, Sophie Burrows. Learn more about the real Sophie Burrows, a digital marketeer with over 6 years experience. She loves organisation and pink! Find out what she doesn\'t like! Then
- [5 Shocking B2B Marketing Stats You Need to Know 2021](https://digital-clarity.com/blog/5-shocking-b2b-marketing-stats/) - Whether to back up your marketing strategy, or provide you with some food for thought, check out the 5 most shocking B2B marketing stats we’ve taken note of so far in 2021...
- [What are Google FLoCs?](https://digital-clarity.com/blog/what-are-flocs/) - Explainer video looking at some confusing terms including FLoCs, cookies, first party and third party data.
- [Back to work or not back to work - that is the question?](https://digital-clarity.com/blog/back-to-work-or-not-back-to-work-that-is-the-question/) - With a number of businesses looking to get their employees back in the office, and many employees looking for more flexibility after the long period of working from home, should employers have the power to force people back into the office? It\'s a controversial discussion I have had with many people. What\'s your opinion? Back
- [What are cookies, what are FLoCs and what is the impact for B2Bs](https://digital-clarity.com/blog/what-are-cookies-what-are-flocs-and-what-is-the-impact-for-b2bs/) - What are cookies? What is the difference between 1st and 3rd party cookies? What are FLoCs and why does all this matter to you? Google Chrome will no longer support 3rd party cookies in 2022, and that will have a major impact on some advertising methods which are currently reliant on 3rd party cookies to
- [Reggie James to Speak at B2B Event BaM LIVE 2021](https://digital-clarity.com/blog/reggie-james-to-speak-at-b2b-event-bam-live-2021/) - Reggie James, Founder and Director of leading digital consulting business, Digital Clarity has been invited to speak at IABM’s quarterly B2B marketing event.
- [We do we get bored and what can we do about it?](https://digital-clarity.com/blog/we-do-we-get-bored-and-what-can-we-do-about-it/) - Are you bored? Fed up? Frustrated and feel like you are not getting anywhere? What is boredom? Why are you feeling how you do and is there anything you can do about it? This weeks episode explores some ideas to help combat boredom. Are you actually bored with your job, or are you not pushing
- [Social Media Marketing: Paid vs Organic](https://digital-clarity.com/blog/social-media-marketing-paid-vs-organic/) - The never ending debate over the best method of marketing your business digitally continues. Paid or organic?
- [Is anyone actually engaging with your content?](https://digital-clarity.com/blog/is-anyone-actually-engaging-with-your-content-3-tips-to-help-b2b-brands-increase-engagement-on-social-media/) - 3 tips to help B2B brands increase engagement on social media B2B brands are increasing their content creation but are you just creating more thoughtless drivel to clog up already overwhelmed social media feeds? So, let\'s start at the beginning. What do we mean by ‘engagement’? Engagement on social media can be measured by the
- [Special guest Alice Stapleton - paid media specialist at Digital Clarity](https://digital-clarity.com/blog/special-guest-alice-stapleton-paid-media-specialist-at-digital-clarity/) - Today\'s special guest loves to roll her sleeves up and dive head first to a LinkedIn Ad campaign! An introduction to Alice Stapleton and her advice to anyone starting out in digital marketing. Listen to her tips for getting experience within the market and how to make your own luck when it comes to making
- [Stop Selling to Cold Leads | How to Nurture Warm Leads](https://digital-clarity.com/blog/how-to-nurture-warm-leads/) - Cold-calling isn\'t fun for anyone, and neither is it effective. Take a look at 3 ways to fill your funnel with warm leads.
- [Why People Are Struggling to Buy From You](https://digital-clarity.com/blog/why-people-are-struggling-to-buy-from-you/) - Why should a potential customer buy from you? What distinguishes you from the competition? Here we look at three areas that can help define your business\'s value proposition. As the lockdown begins to ease in the UK and we head towards (another) sense of normality, many brands are still struggling to stand out to potential
- [Why relationships go bad?](https://digital-clarity.com/blog/why-relationships-go-bad/) - From the honeymoon period through to an awkward ending - No one wants a client agency relationship to go bad. Both parties may have all the best intentions at the start but some key factors may have lead to a breakdown in the relationship. 1. Communication 2. Expectations 3. Deliverables Listen to find out my
- [Sick of video conferences? Meet up and call people](https://digital-clarity.com/blog/sick-of-video-conferences-meet-up-and-call-people/) - I love seeing the angle of other peoples heads! I nearly forgot people are 3D not 2D! Meeting up after the lockdown has been lifted is like a deep breath of fresh air. It seems like such a long time since I had eaten dinner out. Going into the office is also a welcome break
- [Applying the Pareto Principle to Your Digital Marketing](https://digital-clarity.com/blog/applying-the-pareto-principle-to-your-digital-marketing/) - The Pareto Principle, referred to as the 80/20 rule, is often underestimated by companies when they embark on their marketing or new business acquisition. Here, we look at what it is, how it is applied and how you can improve your marketing using the principle. Searching for answers Having been in marketing and advertising longer
- [Special Guest Reggie James - Founder of Digital Clarity](https://digital-clarity.com/blog/special-guest-reggie-james-founder-of-digital-clarity/) - An introduction to Reggie James, Founder and CEO of Digital Marketing Consultancy - Digital Clarity. We explore some insights to Reggie\'s personality to learn a little more about the man who started digital consultancy, Digital Clarity. Discussing why Reggie James started Digital Clarity as well as his views on the digital marketing and business landscape
- [Make that call, send that message](https://digital-clarity.com/blog/make-that-call-send-that-message/) - Why do we put off calling or messaging people, even those people close to us including family and friends. You may have worked with clients or customers who you are no longer in touch with but you had a really good relationship. Do you feel anxious about calling them, or have you just forgotten and
- [Digital Marketing for Blockchain & Cryptocurrency Companies](https://digital-clarity.com/blog/digital-marketing-for-blockchain-cryptocurrency-companies/) - The Cryptocurrency (Crypto) and Blockchain environments are different to traditional markets. Their marketing has to be different too. With all the talk being about Bitcoin, Ethereum and NFTs, this post looks at how companies operating in the Decentralised finance and Blockchain space can make the most of their brand. Like most emerging markets, Cryptocurrencies have
- [Google’s Search Algorithm Update May 2021: The Tools You Need](https://digital-clarity.com/blog/googles-search-algorithm-update-may-2021-the-tools-you-need/) - Last year, Google announced plans to roll out a search algorithm update, with a new ranking factor that goes by the name of ‘page experience’. This update to the search algorithm is now being rolled out, so here’s a rundown of what you need to know. What is Google Page Experience? Google Page Experience is
- [Managing stress and pressure in digital marketing](https://digital-clarity.com/blog/managing-stress-and-pressure-in-digital-marketing/) - Get some fresh air, take a walk, clear you head. When working in a dynamic and fast paced industry like digital marketing, often it can feel stressful. Add to that a global pandemic and huge shifts in how people do business, so it isn\'t surprising if people are feeling anxious about their current situation or
- [3 Quick Tips to Boost Your LinkedIn Profile](https://digital-clarity.com/blog/3-quick-tips-to-boost-your-linkedin-profile/) - Let’s face it, you will have seen countless hints and tips about enhancing your profile on Linkedin. I agree there’s a lot out there. Why bother I hear you ask? Well given that most companies have been impacted by a year long and erratic lockdown, this is the ideal opportunity to brush up and polish
- [What are NFTs (Non-Fungible Tokens) And Why Are They Important?](https://digital-clarity.com/blog/what-are-nfts-non-fungible-tokens-and-why-are-they-important/) - You may have read or seen numerous reports recently about something called an NFT.
- [Google My Business Updates Reporting Data](https://digital-clarity.com/blog/google-my-business-updates-reporting-data/) - Google have made changes to their reporting on business profiles. What are these new metrics and how can you use them to your advantage?
- [Investing Or Cutting Costs. What Are You doing?](https://digital-clarity.com/blog/investing-or-cutting-costs-what-are-you-doing/) - Why do some companies succeed while others go round in circles? Bill Gates is famous for saying, “If I was down to my last dollar, I would spend it on PR” Though this was said in the days before the internet, social media and digital marketing, we can clearly see that Bill, like many entrepreneurs,
- [What Does Your Ideal Customer Look Like?](https://digital-clarity.com/blog/what-does-your-ideal-customer-look-like/) - Every business has a concept of who their ideal customer is, no matter the industry. When did you last review yours?
- [43% of B2B Organisations Don’t Know Which Marketing or Sales Channels Are Driving Qualified Leads](https://digital-clarity.com/blog/which-marketing-channels-are-driving-qualified-leads/) - If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?
- [Your Marketing Won’t Work Until You Realise This](https://digital-clarity.com/blog/marketing-wont-work-until-you-realise-this/) - Marketing only to the people who are ready to buy right now will only provide short-term results. Want to put in the work now to pave the way for easier results in the future?
- [Are You Wasting Budget On Low Quality Leads?](https://digital-clarity.com/blog/are-you-wasting-budget-on-low-quality-leads/) - Are you looking to improve the quality of your leads within your current budget? Or are you happy to keep wasting money on poor enquiries? Let’s explore 5 steps to getting better quality leads from your budget.

## Pages

- [Home](https://digital-clarity.com/) - Think Bigger. Scale Smarter. Who we help Trusted advisors to tech leaders.We move fast, find what’s broken, and fix revenue problems others miss. AI-powered GTM strategies that drive real growth. +Years DRiving Growth +Successful Projects $m+Saved Spend $m+Revenue Growth Over 60% ARR uplift in year 1 “We could never have gotten where we are without
- [About](https://digital-clarity.com/about/) - Revenue Growth Architects Trusted advisors to tech leaders. We move fast, find what's broken, and fix revenue problems others miss. AI-powered GTM strategies that drive real results. You're here because you're hitting barriers like: Flatlining growth despite a solid product Marketing and sales running in parallel but disconnected Messaging that doesn’t resonate or convert A
- [Expertise](https://digital-clarity.com/expertise/) - The Power of Good Advice. Our experience is your advantage. B2B tech revenue growth without the guesswork. The Challenge of Growth Sometimes revenues plateau. This can lead to your team being busy but not making sales, with marketing feeling stuck and your GTM strategy lacking focus. While you sense there's opportunity, there's no clear plan
- [Who We Help](https://digital-clarity.com/who-we-help/) - Different roles. One mission. For CEOs For CMOs For CROs For Fractional Revenue growth without guesswork.AI & GTM strategy in harmony. Turn growth bottlenecks into acceleration points. For CEOsVision-led. Growth-focused. Pressed for time.You’re accountable for results, and right now, growth isn’t where it should be. You’re questioning whether sales and marketing are truly aligned, whether your
- [Case Studies](https://digital-clarity.com/case-studies/) - Case Studies From insight to impact.How we help tech and SaaS leaders turn complex challenges into measurable success. Over 60% ARR Uplift in Year 1When an emerging construction software company Kahua partnered with us, we identified key opportunities for growth. 48% Growth in Enterprise Business LeadsWe helped Adobe Workfront assess why they were struggling to
- [Driving Growth for Crypto, Blockchain & Web3](https://digital-clarity.com/driving-growth-for-fintech-crypto-blockchain/) - Finance software insights The Rise of Stablecoins: The Future of Digital Currency or a Temporary Fix?While cryptocurrencies like Bitcoin and Ethereum continue to dominate headlines...Read More Beyond the Pitch Deck: Winning the Fintech BuyerToday’s fintech buyers are digital-first, socially native, and, above all, trust-driven...Read More Rethinking Fintech Sales: Navigating the New Landscape of Technology AdoptionFinTech
- [Driving Growth for Construction Software Companies](https://digital-clarity.com/driving-growth-for-construction-software-companies/) - Construction software insights Winning the Construction Software BuyerBut winning a buyer’s trust isn’t just about having the best tool. It’s about meeting buyers where they are in their journey long before procurement even begins.Read More Digital Construction Week 2025: A Decade of Transformation in the Built Environment... Read More Competitive Landscape and Strategic Growth OpportunitiesWith
- [TextAnywhere](https://digital-clarity.com/case-studies/textanywhere-b2b-strategy/) - 44% increase in qualified conversions TextAnywhere Transforming B2B demand in a saturated messaging software market. Background TextAnywhere has been delivering robust, secure, and enterprise-ready SMS communication solutions since 2002. Their core focus, B2B messaging has enabled them to develop a market-leading platform trusted by organisations needing fast, compliant, and cost-effective communications.But the competitive landscape has
- [Portman](https://digital-clarity.com/case-studies/portman-tech-crowded-market/) - End-to-end Go-To-Market execution Portman TechCreating a smarter path to market for IT support & unified communications. Background Portman Tech is a London-based provider of unified communications and IT support, working with financial institutions, insurance firms, and service businesses in the heart of the capital. With a consultative model at its core, Portman Tech doesn’t just
- [Kahua](https://digital-clarity.com/case-studies/kahua-construction-software-growth/) - Over 60% ARR Uplift in Year 1 KahuaA construction software growth project. Building a scalable Go-To-Market Engine in construction tech. Background Kahua is not just another construction software provider. As a high-performing construction project management platform, it powers some of the largest infrastructure, transportation, healthcare, and education projects across the US and Canada. Their cloud-based
- [Bentley SYNCHRO](https://digital-clarity.com/case-studies/bentley-synchro-driving-software-busines/) - 30% Increase in Qualified Demo's Bentley SYNCHRO Laying the groundwork for global growth in construction tech. Background Bentley SYNCHRO is a collaborative project management platform built specifically for the construction industry, used on some of the most iconic and technically demanding projects in the world, including Crossrail, The Shard, and Battersea Power Station. Designed to
- [Adobe Workfront](https://digital-clarity.com/case-studies/workfront-48-growth-in-enterprise-business-leads/) - 48% increase in qualified enterprise leads Adobe WorkfrontBreaking Through in the EMEA Enterprise Market Background Adobe Workfront is an enterprise work and project management platform that helps some of the world’s largest organisations streamline workflows, increase visibility, and deliver outcomes faster. Although well-established in the U.S., Workfront had limited market penetration across the UK and
- [Contact](https://digital-clarity.com/contact/) - Let's Talk Serious About Growth? Start the Conversation If you’re looking to move the needle, we’re here to listen.No pitch. No pressure. Ready to build a GTM that works?Let’s talk!

## Categories

- [B2B Marketing](https://digital-clarity.com/blog/category/b2b-marketing/)
- [Strategy](https://digital-clarity.com/blog/category/strategy/)
- [Podcast](https://digital-clarity.com/blog/category/podcast/)
- [GTM](https://digital-clarity.com/blog/category/gtm/)
- [CCAAS](https://digital-clarity.com/blog/category/ccaas/)
- [CX](https://digital-clarity.com/blog/category/cx/)
- [glossary](https://digital-clarity.com/blog/category/glossary/)
- [AI Search](https://digital-clarity.com/blog/category/ai-search/)
- [PMF](https://digital-clarity.com/blog/category/pmf/)
- [Fintech](https://digital-clarity.com/blog/category/fintech/)

## Tags

- [b2b marketing](https://digital-clarity.com/blog/tag/b2b-marketing/)
- [brand](https://digital-clarity.com/blog/tag/brand/)
- [B2B Brand](https://digital-clarity.com/blog/tag/b2b-brand/)
- [CCaaS](https://digital-clarity.com/blog/tag/ccaas/)
- [Digital Transformation](https://digital-clarity.com/blog/tag/digital-transformation/)
- [Go To Market (GTM)](https://digital-clarity.com/blog/tag/go-to-market-gtm/)
- [AI Agents](https://digital-clarity.com/blog/tag/ai-agents/)
- [ai](https://digital-clarity.com/blog/tag/ai/)
- [FinTech](https://digital-clarity.com/blog/tag/fintech/)
- [Lead gen](https://digital-clarity.com/blog/tag/lead-gen/)
- [construction software](https://digital-clarity.com/blog/tag/construction-software/)
- [advertising](https://digital-clarity.com/blog/tag/advertising/)
- [human behaviour](https://digital-clarity.com/blog/tag/human-behaviour/)
- [philosophy](https://digital-clarity.com/blog/tag/philosophy/)
- [strategy](https://digital-clarity.com/blog/tag/strategy/)
- [sales growth](https://digital-clarity.com/blog/tag/sales-growth/)
- [Crypto](https://digital-clarity.com/blog/tag/crypto/)
- [Glosssary](https://digital-clarity.com/blog/tag/glosssary/)
- [Blockchain](https://digital-clarity.com/blog/tag/blockchain/)
- [Asset Management](https://digital-clarity.com/blog/tag/asset-management/)
- [agency](https://digital-clarity.com/blog/tag/agency/)
- [partnership](https://digital-clarity.com/blog/tag/partnership/)
- [decision making](https://digital-clarity.com/blog/tag/decision-making/)
- [podcast](https://digital-clarity.com/blog/tag/podcast/)
- [SaaS](https://digital-clarity.com/blog/tag/saas/)
- [sales](https://digital-clarity.com/blog/tag/sales/)
- [lead generation](https://digital-clarity.com/blog/tag/lead-generation/)
- [facilities management software](https://digital-clarity.com/blog/tag/facilities-management-software/)
- [tools](https://digital-clarity.com/blog/tag/tools/)
- [5 whys](https://digital-clarity.com/blog/tag/5-whys/)
- [SEO](https://digital-clarity.com/blog/tag/seo/)
- [AEO](https://digital-clarity.com/blog/tag/aeo/)
- [GEO](https://digital-clarity.com/blog/tag/geo/)
- [scale](https://digital-clarity.com/blog/tag/scale/)
- [funding](https://digital-clarity.com/blog/tag/funding/)
- [ROI calculator](https://digital-clarity.com/blog/tag/roi-calculator/)
- [ROI](https://digital-clarity.com/blog/tag/roi/)
- [MCP](https://digital-clarity.com/blog/tag/mcp/)
- [AI Search](https://digital-clarity.com/blog/tag/ai-search/)
- [Agentic AI](https://digital-clarity.com/blog/tag/agentic-ai/)
- [analytics](https://digital-clarity.com/blog/tag/analytics/)
- [Google ads](https://digital-clarity.com/blog/tag/google-ads/)
- [attribution](https://digital-clarity.com/blog/tag/attribution/)
- [proptech](https://digital-clarity.com/blog/tag/proptech/)
- [construction](https://digital-clarity.com/blog/tag/construction/)