How to track B2B marketing success when privacy policies are stricter than ever.
B2B MarketingWith third-party cookies and evolving privacy policies restricting traditional tracking methods, B2B SaaS, tech, and software marketers need to adopt alternative strategies for measuring marketing performance and attribution. Here’s how you can effectively track performance and attribution in a privacy-first world: 1. First-Party Data Collection 2. Server-Side Tracking 3. User-Based Attribution 4. Cookieless Tracking Tools […]
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