This month has been filled with new technological releases. Apple have introduced a number of new products and software updates which have created anticipation and high competition. So specifically what’s been introduced in the last month? There’s the Apple Iphone 6, Iphone 6 Phablet, Apple Watch, Samsung Curve Smartphone, Samsung Gear VR Innovator Edition and  Read More »

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Integration is key for brands. Whether it’s integration of brand platforms or integrated content, a brand’s presence needs to be spread across the web. Curalate, a Philadelphia start-up, has introduced a way of integrating brands through Instagram with the most popular activity known to mankind: Shopping. This new marketing strategy is called Like2buy. Now let’s  Read More »

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The ALS Ice Bucket Challenge has taken the digital world by storm. ALS itself has no apparent connection to phenomenon; the campaign itself has a rather unclear origin. ome news coverage stated on the professional golf circuit where players challenge others by dumping ice buckets over their heads. The recent viral outburst gained its connection to ALS from suffers  Read More »

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August is always a funny month for online advertisers: the weather is normally a bit nicer, people go on holiday, there’s a summer bank holiday, and to top it off, this year the month has 5 Fridays, 5 Saturdays and 5 Sundays. If that wasn’t hard enough for us to keep up with, the delightful  Read More »

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Welcome, dear writers and readers, to Part 2 of our series on how to improve your copywriting and blogging. This week we will be discussing how to differentiate yourself from other writers and bloggers, which leads on nicely from last week’s piece about establishing the right tone and allowing your own voice to shine through. The Importance  Read More »