Digital Clarity Blog | Digital News In a Digital World | Digital Clarity - Part 2008
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We all want it, we all do it, we all think we should use it to get global success. But what exactly is social media? As head of digital here, I am asked countless times  – “we need social media”. I have to reply, “Great, but what do they actually mean by that”? To try  Read More »

PPC is an increasingly important part of digital marketing’s DNA and has become one of the most efficient approaches to online advertising. The competition in online advertising is rising and every year Google has about 20% new advertisers coming in, so costs are going up. Google announced advertising sales for the first three months of  Read More »

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Today marks a week since Google rolled out their latest algorithm change. So called ‘mobilegeddon’, it affects websites that are not considered to be mobile friendly. We Are Social reported that there are 3.679 billion unique mobile users globally, whilst roughly half a million people gain access to a mobile handset every day. Many articles have  Read More »

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LinkedIn announced the launch of the Lead Accelerator program last month which promises better reach to your target market by advertising on LinkedIn but what does this actually mean for marketers? This announcement means that how advertise see LinkedIn is going to change, LinkedIn have developed a form of remarketing for their social media platform.  Read More »

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What is it? When two URL’s from the same site competes for the same keyword ranking in SERPs. This could be caused by: similar product pages, the same item in different colours or by having similar URL’s etc. all in all it’s confusing for search engines and causes headaches for companies. There are four types  Read More »

Google Shopping For online sellers, it’s important to know which comparison shopping engine will result in the highest traffic, sales and the lowest CPA. Comparison shopping engines are an opportunity to put your products in front of interested buyers. These are not people leisurely window shopping, they are actively looking for your product. They may  Read More »

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Intro – traditional tracking, how it works The beauty of digital marketing as opposed to offline marketing channels, has been the ability to tack and understand how every penny you invest is working successfully. In the early days of tracking the main way to actually understand what channels of marketing were working was through redirects.  Read More »

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Is there opportunity for Search practitioners to learn and augment programmatic display intelligently? Around five years ago, almost none of the ads on the internet were brought or sold pragmatically, today in 2015, upwards of 80% of advertising online is brought or sold programmatically. There is no denying the growth of programmatic and that it  Read More »

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Dynamic search is different to any other campaign; Dynamic Search works by automatically showing your advert based on the content on your website therefore you do not need to use keywords. You may hear that Dynamic search campaigns are easy to maintain as the adverts headlines are atomically generated based on the pages on your  Read More »