Digital Clarity Blog | Digital News In a Digital World | Digital Clarity - Part 2008
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Google+ although seen as a less popular social platform grew within its first year and a half of launching to the second biggest social network in the world. The benefits of Google+ especially for SEO and Business is that everything you post is indexed by Google, which can influence your search engine results positively. Also  Read More »

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With over 3 million apps currently available for download, it is essential for brands to place their advertisements in the right places to ensure they are maximising all potential opportunities for conversions. Social advertising has risen alongside the use of social media, and many brands are now using this as a way to maximise exposure of  Read More »

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The Wimbledon championships have been plastered across all media platforms through the last couple of weeks, ending over the weekend when each of the finals took place. Djokovic won the mens singles, whilst Serena Williams was crowned women’s champion. The 2015 Championships were set to be Wimbledon’s most social yet, and the digital team definitely  Read More »

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The earliest forms of social media could actually be viewed as chat rooms. In 1973 the first official chat room called Talkomatic was launched. About a year later March 15 1983 the first primitive forum was created. They offered a way to discuss subjects, categories and interests online. Initially a text based communication platform called Delphi  Read More »

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The title of this piece should be, “Why Are Professional Service Firms Still Not Embracing Digital – Because Their Clients Are!”. In fairness, this could be addressed to a number of different industry verticals but somehow professional services firms from Accountants to Law Firms are still struggling to make the grade in what is no longer  Read More »

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In recent news Yahoo has been testing its search results, by serving Google Ads on some of its distribution points. This is an interesting development in the on-going evolution of search marketing.   User Experience behind unified Search Back in 2008 and probably seeing the writing on the wall, Yahoo unsuccessfully tried to strike an  Read More »

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With over 364 million users worldwide, LinkedIn is the largest online professional network. A whopping 32% of these users are from EMEA (Europe, the Middle East and Africa). As mentioned in my last blog post ‘How Top Fashion Brands are winning at Social Media’, I discussed the fact that it is absolutely essential for business  Read More »

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Google’s adoption of social content is not new. However the format and importance being given to the way certain social sites are being indexed and displayed on mobiles is confirmation that Google is committed to developing strong UI/UIX and navigation for social, rich media search results. Google recently announced that Pinterest and Vine were two  Read More »

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With the departure of its CEO and general disappointing sentiment from shareholders and analysts alike, all the recent turmoil at Twitter may have opened a small but important window at Instagram. Following Facebook’s purchase of Instagram in 2012, Twitter sensed threat on the horizon. On Facebooks big $1billion buy, they enforced that an Instagram image  Read More »