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Welcome, dear writers and readers, to Part 2 of our series on how to improve your copywriting and blogging. This week we will be discussing how to differentiate yourself from other writers and bloggers, which leads on nicely from last week’s piece about establishing the right tone and allowing your own voice to shine through. The Importance  Read More »

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In recent years social media has become the first sight for many of us in the morning. We wake up; check Facebook, Twitter, Instagram and other platforms, unconsciously consuming social news and world headlines. As a part of one of the last generations that recall the dial up internet, there are a few major headlines  Read More »

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Word on the street, or map as the case may be, is that on the 24th July, Google rolled out a new update to their local listings algorithm, for English US searches. Google never actually specified what this algorithm was going to be called; however, it has now been dubbed ‘Pigeon’. In accordance with their  Read More »

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There is always debate over which social media platforms are appropriate for consumers, brands and engagement. However, there are so many more factors about social media which marketers don’t seem to understand. Last week I did a blog in which I introduced Facebook’s algorithm (Edge Rank). For this week’s blog, I am going to focus  Read More »

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If you work in marketing, you are a writer. Whether you’re writing copy for print or digital, or even just creating meta and H1 tags for your website, it’s vital that your writing is as good as it can possibly be. With SEO and web design moving more and more towards a paradigm of content  Read More »

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Retargeting is a pretty big deal in the online advertising space, which has been an established advertising platform for some time as well as being used throughout many marketing strategies. Retargeting (known to Google as Remarketing) is a method of serving ads after a user visits your website and utilises a variety of visual methods,  Read More »

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Understanding how to improve your Facebook page starts with learning how Facebook works; EdgeRank is Facebook’s version of Google Page Rank. I want to take you through EdgeRank to understand how you can use Facebook’s Algorithms to your advantage when posting within social media. This will start with understanding what Facebook’s Algorithm actually is.    Read More »

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Ever heard a comedian make a joke about how much he loves his wife? No, thought not. How about jokes about how much they love getting the tube or other public transport? Again – probably not. Yet both of these things are so fundamental, so important for our daily lives, that the idea of doing  Read More »