Post Image

Ever heard a comedian make a joke about how much he loves his wife? No, thought not. How about jokes about how much they love getting the tube or other public transport? Again – probably not. Yet both of these things are so fundamental, so important for our daily lives, that the idea of doing  Read More »

Post Image

The internet these days is used for a variety of reasons from searching for information, browsing holiday destinations to shopping for the latest fashion items. There are many depths to what and why people are ‘Googling’. Advertisers now need to think up every little detail to display their client’s products and services not only to  Read More »

Post Image

Social media can play an enormous role within your brand and create connections with your consumers. Social media also gives your brand an impactful method of engagement, enabling you to create a direct relationship with consumers on a deeper level. However, there is one thing that is missing from your brand’s effectiveness and that is  Read More »

Post Image

It’s Friday in sunny England, and as the working week comes to an end, so too does DC’s coverage of the Adwords 2014 Conference in London. We had a great session today about Google’s policy changes as regards what can and cannot be advertised using Adwords, including dangerous products, sexually explicity content, and political content.  Read More »

Post Image

Our coverage of the Adwords 2014 Conference continues, with a great presentation from Jack Porter-Smith, a Google community top contributor. Jack has seven tips for PPC marketers, both grizzled veterans and starry-eyed aspirants: 1. Get social! There is plenty of support available from other users – take advantage of forums and social media and build  Read More »

Post Image

We’re following Google’s latest conference with some interest today – or are at least trying our best, given the terrible sound quality! Some of the key points to come out of the ‘5 trends for Google search’ section so far: HTTPS (an encrypted connection type) will become more important to your rankings going forward, and  Read More »