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This morning I was listening to an interesting Works Media SEO podcast, which raised an argument within the discussion. The argument was spurred by the question, “Does hosting your website in your target country help SEO performance?”. A great question which appears there is no exact answer to but several opinions and views. Within this  Read More »

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A new wave of “everyday” consumers with influence over potential buyers has recently emerged and they’ve proven to be a powerful bunch. Known as “Power Middle” influencers, they may have fewer followers than popular bloggers and celebrities, but their expertise on subject matter and the relationships they have with their followers has proven invaluable to  Read More »

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Mobile is anticipated to be this year’s must-have in your marketing plan and it is easy to see why; Google reported that mobile search increased by 200% last year, with a quarter of paid search on 2014 being spent on marketing to tablet and smartphone devices.   The mobile device has been labelled “the remote  Read More »

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All too often we hear the refrain ‘my SEO is not working’ from new clients. But what does that actually mean? There are many metrics to measure and external factors that can influence your SEO – including Google themselves making adjustments every 5 minutes. Just when you think you have a killer SEO strategy, Google  Read More »

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With the widespread adoption of multi-screen usage and social networks by almost all demographics, the assumptions about a customer’s predictable behaviours based on traditional segmentation are no longer applicable. Research has shown that digital users are recognisably individuals, each bringing a unique digital profile and set of behaviours to every situation. Instead, a “Bring Your Own  Read More »

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This morning. Search Engine marketers will be itching to try the upgrade of the Editor to Version 11 that was announced and immediately released in the latest livestream from Google Adwords. Advertisers, however, will be getting excited about the rollout of responsive Lightbox unit to all AdWords accounts. Launched back in September, the interactive ads automatically resize from a ‘teaser state’  Read More »

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With Black Friday on the horizon, Google has highlighted a dramatic shift and growing trend within the retail industry. Google has partnered with Ipsos MediaCT and Sterling Brands for an in-depth online survey. The study highlights that smart phones are increasingly becoming a huge part of a consumer’s retail in-store experience; retailers have the opportunity  Read More »

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Customers are at the core of any business. The location of your customers is crucial in any marketing strategy, so why when creating a strategy for PPC advertising do agencies not take into account customers locations? Whether you want more impressions, clicks or conversions, location targeting within AdWords allows you to target geographical locations, but  Read More »