Digital Clarity Blog | Digital News In a Digital World | Digital Clarity - Part 2008
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With over 364 million users worldwide, LinkedIn is the largest online professional network. A whopping 32% of these users are from EMEA (Europe, the Middle East and Africa). As mentioned in my last blog post ‘How Top Fashion Brands are winning at Social Media’, I discussed the fact that it is absolutely essential for business  Read More »

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Google’s adoption of social content is not new. However the format and importance being given to the way certain social sites are being indexed and displayed on mobiles is confirmation that Google is committed to developing strong UI/UIX and navigation for social, rich media search results. Google recently announced that Pinterest and Vine were two  Read More »

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At a time where the largest social network Facebook has on average 936 million daily active users, it’s no surprise advertisers are becoming increasingly aware that social advertising has emerged as the ultimate resource to share content, gain exposure and trigger a desired action. Though there is no denying that 936 million is a big  Read More »

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With the departure of its CEO and general disappointing sentiment from shareholders and analysts alike, all the recent turmoil at Twitter may have opened a small but important window at Instagram. Following Facebook’s purchase of Instagram in 2012, Twitter sensed threat on the horizon. On Facebooks big $1billion buy, they enforced that an Instagram image  Read More »

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You may not have forgotten them, you just underestimated their importance. There are apparently over 200 ranking signals which are taken into consideration when ranking your site in SERPs, this list has been created from proven Google SEO Guru Matt Cutts (@mattcutts) debateable experience and other SEO nerd speculation. Some people swear by these lists,  Read More »

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Social media has grown in popularity in recent years, and it is now essential for brands to have a presence across the various networks. By having a profile on social networking sites, companies are able to expand their brand awareness, more opportunities for conversions as well as increased inbound traffic, among other factors. Global Web  Read More »

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We all want it, we all do it, we all think we should use it to get global success. But what exactly is social media? As head of digital here, I am asked countless times  – “we need social media”. I have to reply, “Great, but what do they actually mean by that”? To try  Read More »

PPC is an increasingly important part of digital marketing’s DNA and has become one of the most efficient approaches to online advertising. The competition in online advertising is rising and every year Google has about 20% new advertisers coming in, so costs are going up. Google announced advertising sales for the first three months of  Read More »