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With the widespread adoption of multi-screen usage and social networks by almost all demographics, the assumptions about a customer’s predictable behaviours based on traditional segmentation are no longer applicable. Research has shown that digital users are recognisably individuals, each bringing a unique digital profile and set of behaviours to every situation. Instead, a “Bring Your Own  Read More »

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This morning. Search Engine marketers will be itching to try the upgrade of the Editor to Version 11 that was announced and immediately released in the latest livestream from Google Adwords. Advertisers, however, will be getting excited about the rollout of responsive Lightbox unit to all AdWords accounts. Launched back in September, the interactive ads automatically resize from a ‘teaser state’  Read More »

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With Black Friday on the horizon, Google has highlighted a dramatic shift and growing trend within the retail industry. Google has partnered with Ipsos MediaCT and Sterling Brands for an in-depth online survey. The study highlights that smart phones are increasingly becoming a huge part of a consumer’s retail in-store experience; retailers have the opportunity  Read More »

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Customers are at the core of any business. The location of your customers is crucial in any marketing strategy, so why when creating a strategy for PPC advertising do agencies not take into account customers locations? Whether you want more impressions, clicks or conversions, location targeting within AdWords allows you to target geographical locations, but  Read More »

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Your online marketing strategy is gearing up for Christmas and includes: An intelligent SEO content strategy – check! Programmatic RTB with retargeting campaign – check! Social posting, interaction and demographic targeted advertising – check! PPC (the loyal dog) keep doing what we are doing – check! But hold on a minute, what can we do  Read More »

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Does Google’s algorithm have a sense of humour? It may seem like an odd question, but think about the following example. Say I was writing a blog about keyword stuffing (the practice of including lots of instances of your keyword in a blog or article to try to boost your SEO. Google doesn’t like it),  Read More »

Advertising is everywhere, we can’t escape it. Just think how many advertisements you have seen today? At the bus stop, on your phone, and in a newspaper, it has become a subconscious consumption. Imagine a world with no advertising, weird.  With the growth of advertising on social media, it’s opened a whole new platform to  Read More »

The Penguin update is to target sites which are deemed ‘spammy’ and violating Google’s link building guidelines. Google, in Google style hasn’t released any more details about the update but I’m sure we’ll find out sooner or later. The update is not yet named but it is one of the longest awaited updates in search  Read More »